Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Greg Callaham (www.gregcallaham.com) who has over 30 years of experience in outdoor advertising design. Billboard Insider uses and endorses Callaham’s services.

 Brunch House

Rating: 4 (very good)

• This ad gets an “A” for high contrast and large logo. It also does a very nice job as an awareness message.
• I would have made the web address larger than the “Established 2019” because it’s more important.
• I have no idea what the markings on the third line of text are and I can guarantee the target audience won’t either. It’s too small and too stylized. But overall, it’s a big high-contrast ad for Brunch House that communicates a message quickly and easily to viewers, and that is what we do for a living. This ad earns a 4(very good).

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