Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Greg Callaham www.gregcallaham.com) who has over 30 years of experience in outdoor advertising design. Insider has used and endorses Callaham’s services.

Racetrac

Rating: 5 (great)

• This ad checks all the boxes for the parameters of good outdoor advertising.
• The text has good contrast with the background for excellent legibility.
• The selling message is large, as is the logo.
• The hero shots of the products a large, clear, and easy to identify.
• Obviously, since there is not directional copy this is not meant to direct the target audience to a specific location, but to tempt their taste buds into awareness of the offer.
• This ad earns a 5 (great).

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