Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Greg Callaham (www.gregcallaham.com) who has over 30 years of experience in outdoor advertising design. Insider has used and endorses Callaham’s services.

Valley Christian Center

Rating: 4 (very good)

• High contrast and a large, easy-to-read font enable this ad to hammer home the tag line.
• The smaller text for the invitation also contrasts well with the background.
• The logo, highlighted in the white semicircle, is positioned in the lower right and is the last thing the target audience sees and remembers.
• Even though it is not award-winning creative, it does its job, and it does it well.
• The ad earns a 4 (very good).

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