Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Greg Callaham (www.gregcallaham.com) who has over 30 years of experience in outdoor advertising design. Insider uses and endorses Callaham’s services.

Wholesale Jewelry

Rating: 4 (very good)

• This ad does an excellent job of using extensions to break the top plane and get the attention of the target audience with an organic shape.
• The bright pink background assists in grabbing the viewer by the retina.
• The model’s facial expression and the finger she’s holding up lock in the reader or cause a double-take.
• The tag line reinforces the sassy attitude and makes one thankful it wasn’t the finger they first thought it was.
• High contrast for the business name and contact info makes this a solid, effective OOH design. I wish the directional was larger and the elements were arranged for better eye flow across the ad, but that might just be me.
• The ad earns a 4 (very good).

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