Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Greg Callaham (www.gregcallaham.com) who has over 30 years of experience in outdoor advertising design. Billboard Insider uses and endorses Callaham’s services.

Kubota of Chattanooga

Rating: 5 (great)

• The Kubota of Chattanooga ad pictured here is a very nice awareness piece. The decorative border across the top does not take up too much valuable ad space, yet helps set the tone of the entire ad.
• Add a Santa hat on the logo and big red bow on the product hero shot, and you’ve got yourself a Christmas ad, just in case you missed the great big “Merry Christmas” in the center.
• Two words, message received!
• This ad earns a 5 (great)

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