Billboard Insider has three publications which will help you to run your out of home business.
If you sell out of home advertising you need The Ultimate OOH Sales Guide. This book is co-authored by Billboard Insider and Kevin Gephart. The Guide consists of 38 chapters on different aspects of selling out of home plus 43 of the top articles Billboard Insider has published on out of home sales. The guide teaches you:
- Six ways to be relevant when selling out of home.
- Nine overlooked forms of out of home prospecting
- 15 rules for an effective OOH sales presentation
- 13 steps for executing an OOH sale
- Getting your renewal and rate increase
- How to sell help wanted ads
- How to sell versus local TV, cable TV, radio, print and direct mail
The Ultimate OOH Sales Guide costs $69.95 (plus $5 for mailing) and is exclusively available in softbound format. You can purchase your copy of hthe Ultimate OOH Sales Guide by emailing info@billboardinsider.com. In the email let us know:
- Your name
- Company name
- Number of copies you want to purchase
- Mailing Address
- Billing Address
- Phone number
Billboard Insider’s Guide to Leases, Easements and Real Estate
If you develop out of home advertising sites you need Billboard Insider’s Guide to Leases, Easements and Real Estate. The 130 page Guide tells you:
- How to use an out of home attorney effectively
- 21 things in a good out of home lease
- 11 things in a good out of home home easement
- Lessons from 28 legal cases and Billboard Insider articles on out of home leases and easements
- When your out of home company should purchase real estate and how your should structure a real estate purchase.
The Guide also contains
- a boilerplate out of home lease
- a boilerplate out of home easement
- a list of attorneys specializing in out of home lease and easement law.
The Guide costs $79.95 and is available in pdf, ebook and softcover formats. You can purchase and download your copies of the Guide in pdf and ebook formats or order a copy of the softcover book by visiting the Insider’s Guide Page of our website.
In Their Words Out of Home Operators Talk About Out of Home
If you are in the out of home industry or thinking of entering the out of home industry you need In Their Words: Out of Home Executives Talk About Out of Home. This 147 page guide contains interviews with 173 out of home executives at 150 out of home companies. The guide contains practical advice on:
- getting started
- finding good locations
- permitting
- using automated sales platforms
- lessons from operating digital billboards
- sales
- and much more
In Their Words costs $49.95 and is available in pdf and ebook formats. You can purchase and download your copy of In Their Words in pdf and ebook formats by visiting the In Their Words page of our website.
