North Texas’ largest independent billboard operator is proud to announce a recent addition to its ever increasing imprint in the DFW market.
In 4th Quarter 2017, Primary Media Outdoor Advertising finalized its acquisition of Hoss Outdoor Advertising. With over fifty additional billboards, primarily located along the rapidly expanding I-30 corridor, the acquisition increases Primary Media’s inventory by approximately 20% and grants the tenured media company the primary market share of static billboards within Rockwall, Fate, Royse City, Caddo Mills, Greenville and Commerce.
“We are thrilled to be the go-to billboard company in the fast growing Rockwall to Greenville corridor,” says Primary Media’s CEO, Josh Feferman. “The small-town atmosphere of the area, partnered with a tremendous sense of community and economic development, make for a once in a generation opportunity for growing businesses to reach the mobile audience of today’s consumer. We are here to help support those businesses, whether by increasing market awareness or by reaching and engaging their desired clientele. The expansion allows us greater opportunity to do just that, and by doing so, support local commerce.”
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