The Place Exchange Programmatic OOH Trends Report was published yesterday!

The report reviews select US spending patterns within the Place Exchange platform in the first half of 2025, analyzing delivery across billions of programmatic OOH impressions. Outdoor (including billboards and street furniture) remained the largest venue category, with 51% of spend, followed by Retail at 15%, Entertainment at 11% and Transit at 10%. Programmatic Guaranteed spend more than doubled, as buyers opt for the benefits of programmatic combined with the quality and certainty of direct buys.

Here are two charts from the report based on Advertiser Categories and Venue.

For more insights, download the full report HERE.

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