Phil Morton of Billboard Connection has an interesting post titled “Political Advertising 2016 using Out-of-Home Media.”  Here are the takeaways:

• Outdoor’s geo-targeting is great for local political races (e.g. congress and municipal offices).

• Digital signs can be used for targeted responses.  Mitt Romney bought digital flips in cities where President Obama was holding rallies to establish a counter-narrative.   When President Obama visited Orlando for example, he was welcomed by a Mitt Romney digital flip which said “Mr President, I built my business.”

• Outdoor advertising reaches key voter blocs: adults 25-54, household incomes of $50,000-75,000 and employed people.

Insider’s take: Don’t forget to ask for political ads this fall.

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