(Montclair, NJ) – Pearl Media is strengthening its premier Nashville advertising landscape with a long-term exclusive partnership at the highly anticipated Nashville Yards, a 19-acre mixed use development located in the heart of downtown Nashville.

Developed by Southwest Value Partners , Nashville Yards is a dynamic, walkable urban community featuring high-end hospitality offerings, a wide variety of premier retail, and an eclectic mix of dining experiences. This mixed-use development includes four Class A+ highly amenitized office towers with major tenants such as Amazon, Pinnacle Financial Partners, Bass, Berry & Sims, and CAA, as well as two luxury residential towers, The Emory and The Everett. At its core is The Pinnacle, a state of the art indoor live music and event venue developed in partnership with AEG, boasting a 4,500-person capacity and operated by AEG Presents.

Nashville Yards also houses the largest digital media footprint in the city, featuring 17 digital screens—including nine large-format LED displays spanning over 7,700 square feet.

“Nashville’s tremendous momentum is attracting some of the biggest companies in the world and continuing to fill the calendar with world class events. Nashville Yards is a perfect complement with its mix of high-profile tenants and entertainment offerings.  Adding Nashville Yards to our portfolio provides us with the highest impact media available in the market and strengthens our ability to connect brands with both locals and the millions of visitors Nashville attracts each year,” said Josh Cohen, CEO of Pearl Media.

Pearl Media first made its mark in Nashville in 2019 and has gained a strategic foothold in downtown Nashville, attracting prominent brands and agencies from across the country. With the addition of Nashville Yards, Pearl’s growing portfolio in the market now includes 43 digital displays, 5 static billboards, and 20 trolley wraps—cementing its position as the leading media partner for brands aiming to make an impact in one of the nation’s fastest-growing cities.

“Pearl Media has shown a unique capability to drive additional prominent national and regional brands to the Nashville market.  We are excited to bring their creativity and relationships to Nashville Yards,” said Charles Robert Bone, Managing Director and Partner atSouthwest Value Partners.

“Pearl Media was the ideal choice to spearhead the media for this high-profile collection of static and digital signage at Nashville Yards,” said Karen Goodheart, Vice President, Partnership Activation, AEG Global Partnerships.  “We are impressed with their extensive experience and knowledge of the marketplace along with a track-record of success.”

All media assets are now operational at Nashville Yards.  For brands looking to command attention in Music City, Pearl Media delivers unparalleled reach. For immediate opportunities, please contact Anthony Petrillo at apetrillo@pearlmedia.com

About Pearl Media

Pearl Media develops, manages and sells unique marketing, digital and static media opportunities throughout the country.  Working with best-in-class real estate assets, Pearl develops urban core, mixed-use commercial space, transit centers and transit adjacent properties in top markets with premium place-based static and digital signage.  The leader in Street Level Billboards, we target and transform premium large format static properties and vacant storefronts into best-in-market out-of-home advertising opportunities.  For more information, please visit https://www.pearlmedia.com.

About Southwest Value Partners and Nashville Yards

Based in Nashville and San Diego, Southwest Value Partners is a privately held real estate investment company that invests in institutional quality real estate located in growth markets throughout the United States. Southwest Value Partners has a disciplined and high energy approach to asset acquisition, operating execution, value creation, and asset disposition. To learn more about Southwest Value Partners, visit www.swvp.com. Nashville Yards is a 19-acre mixed-use development located in the heart of downtown Nashville. The walkable, urban community features high-end hospitality offerings, including Grand Hyatt Nashville and the historic Union Station Nashville Yards; The Pinnacle, a state of the art, indoor live music and event venue developed in partnership with AEG and operated by AEG Presents; over 2 million square feet of Class-A+ highly amenitized office space, which includes two towers anchored by Amazon, a creative office building anchored by Creative Artists Agency, and Pinnacle Tower, a multi-tenant tower anchored by Pinnacle Financial Partners and Bass, Berry & Sims; The Emory and The Everett, 670 luxury condominium residences for sale and multi-family residences for lease across these two towers; The Goddard School, a 260 child accredited education center; and a wide variety of exceptional restaurants along with retail, fitness, cinema, healthcare and entertainment offerings. The development will have 7+ acres of open plazas, courtyards, and green spaces, including the Ascension Saint Thomas Landing. To learn more about Nashville Yards, visit www.nashvilleyards.com or follow @NashvilleYards on X and Instagram.

About AEG

Headquartered in Los Angeles, California, AEG is the world’s leading sports and live entertainment company. The company operates in the following business segments:

• Music through AEG Presents, which is dedicated to all aspects of live contemporary music performances, including the production and promotion of global and regional concert tours, an extensive portfolio of clubs, theaters and other music venues, concerts and special events and world-renowned festivals such as the Coachella Valley Music and Arts Festival;
• Venues and Real Estate, which develops, owns and operates world-class venues, as well as major sports and entertainment districts like Crypto.com Arena and L.A. LIVE, Uber Platz in Berlin and The O2 in London;
• Sports, as the world’s largest operator of high-profile sporting events and sports franchises including the LA Kings, LA Galaxy and Eisbären Berlin;
• Global Partnerships, which oversees worldwide sales and servicing of sponsorships including naming rights, premium seating, and other strategic partnerships: and,
• Ticketing, through its AXS.com ticketing platform, which provides more than 400 clients worldwide with ticketing services that cover the gamut of entertainments, including sporting events, arena tours, music clubs festival, rodeos and family events.

Through its worldwide network of venues, portfolio of powerful sports and music brands and its integrated entertainment districts, AEG entertains more than 90 million guests annually. More information about AEG can be found at www.aegworldwide.com.

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