Montclair, New Jersey (April 17, 2024) – Pearl Media, known for activating and driving brand participation at some of the country’s highest-profile, mixed-use developments, has successfully expanded the digital media footprint at Brickell City Centre in Miami, FL.
Developed by Swire Properties, Brickell City Center (BCC) is Miami’s premier retail and lifestyle destination and one of the most successful developments in South Florida. The five-story lifestyle Centre covers nine acres of high-end shopping, restaurants, offices, a hotel, and entertainment.
Pearl Media has expanded BCC’s digital landscape from two screens to 29, including several large-format LED signs and double-sided, interactive digital kiosks strategically placed at crucial choke points throughout the Centre. Two massive static signage opportunities have also been created to round out the media footprint.
“Pearl Media’s comprehensive 360-degree platform is a testament to our commitment to enhancing real estate assets and facilitating meaningful brand-consumer interactions,” said Anthony Petrillo, Chief Revenue Officer at Pearl Media. “The expansion of our media footprint at Brickell City Centre, a prime example of this, provides our clients with an amplified presence, enabling them to engage with the Centre’s highly sought-after consumers at every venue point.”
Brickell City Centre is the latest addition to Pearl Media’s portfolio of successful partnerships with sought-after mixed-use developments and OOH assets in urban core downtown markets across the country. Our other notable collaborations include Brookfield Place in New York City, Fifth + Broadway in Nashville, and The Salesforce Transit Center in San Francisco.
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About Pearl Media
Pearl Media develops, manages, and sells unique marketing, digital, and static media opportunities nationwide. Working with best-in-class real estate assets, Pearl develops urban core, mixed-use commercial space, transit centers, and transit-adjacent properties in top markets with premium place-based static and digital signage. The leader in Street Level Billboards, we target and transform premium large format static properties and vacant storefronts into best-in-market out-of-home advertising opportunities. For more information, please visit pearlmedia.com.
About Brickell City Centre
The Shops at Brickell City Centre (BCC), developed by Swire Properties, is Miami’s premier retail and lifestyle destination for dining, entertainment, shopping, and culture. The Shops serves the modern Brickell neighborhood with four levels of boutiques and nationally recognized retail brands, world-class dining, and entertainment anchored by the iconic Saks Fifth Avenue and world-class dining. The broader Brickell City Centre project is a $1 billion, 4.9 million-square-foot mixed-use development comprised of two residential towers, two mid-rise Class A office buildings, and the EAST Miami hotel above the fully leased supercharged fashion and culinary experience: The Shops.
Media Contact
For inquiries, please get in touch with Anthony Petrillo at apetrillo@pearlmedia.com.
Images and videos of the Brickell City Centre project are available here.
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