OAAA is honored to celebrate 25 years of PassltOn.com, partnering with the out of home (OOH) industry to help share powerful messages that uplift, encourage, and inspire. For a quarter century, the Foundation for a Better Life has used OOH to bring timeless values to life-and this milestone year is no exception. To mark the 25th anniversary, the Foundation is launching a new campaign featuring Jamie Lee Curtis, Luke Bryan, Dolly Parton, Amy Purdy, William Shatner, and more. Each creative highlights universal themes like recovery, second chances, kindness, exploration, appreciation, and the enduring power of a simple smile.

We were thrilled to have the PassIOn team launch this at the 2025 OOH Media Conference in Boston. We invite you to join us in amplifying these messages.

Click here to download and share the creative assets  to help spread positivity in your community.

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