On October 1 we did a post about a Joyce Outdoor Billboard birthday cake. Jessica Clark a digital marketing specialist at Porter Outdoor Advertising read the post and sent Insider a picture of a “Billboard Cake” she designed for Porter’s Indiana Sales Manager Steve Rankin when he retired after 20 years of service. […]
Other News
Broadsign’s Tech Guru On The Future of Outdoor
Bryan Mongeau is a co-founder and VP Technology at BroadSign, a company which provides software solutions to outdoor advertising companies. BroadSign has an automated platform which powers over 120,000 digital signage displays in venues such as airports, cinemas, shopping malls and offices. Mongeau has 16 years experience in software development […]
Company of the Day – Arrow Signs & Outdoor
Company: Arrow Signs & Outdoor Advertising Headquarters: 4545 N. Alby St., Godfrey, IL 62035 Markets: Missouri Phone: 618.466.0818 Email: info@arrowsignsinc.com Arrow Signs is a third generation sign business that began in 1980 in the basement of Lance J Demond with nothing more than a paint brush and a can of paint. The company operates […]
Outdoor Legal: A Written Lease Beats Claims of Verbal Agreements
Insider has written before about the importance of having a good written outdoor lease or easement as a defense against a landowner with a fuzzy memory. Franklin Outdoor v James Hovanetz demonstrates that a written outdoor lease trumps a landlord’s claims of a verbal agreement. In 1978 Franklin Outdoor signed […]
Using Your Billboard To Track Real Time Baseball Scores
Insider has attached a Watchfire Press Release about a widget which lets owners of Watchfire digital billboards integrate real time baseball scores into their boards. Seems like a great way to make use of unused space on a board during playoff season for any sport. DANVILLE, Ill. – (October 4, […]
Outdoor Valuations September 2016
Public outdoor company valuations shrank slightly during the third quarter of 2016 as this chart demonstrates: Public Company Outdoor Values September 2016 The average revenue multiple for the four public outdoor companies shrank from 3.74 times to 3.60 times. JCDecaux, Clear Channel Outdoor and Outfront trade at a lower revenue […]
Torrey Outdoor Advertising
Company: Torrey Outdoor Advertising Markets: Iowa, Illinois Headquarters: 920 15th Avenue, East Moline, IL 62144 Phone: 309-752-5360 Email: info@torreyoutdoor.com Torrey Outdoor operates an outdoor plant in the following cities: Rock Island Illinois Moline Illinois East Moline Illinois Davenport Iowa. The company is 33 years old and owned by Tom Torrey. […]
Yuma Considers Sign Rule Changes
The Yuma Sun reports that the Yuma, Arizona City Council is considering the following changes to the city’s sign ordinance: A limitation of digital sign brightness to 6,500 nits during daylight hours and 300-342 nits during nighttime. Extensions can’t extend more than five feet beyond a horizontal surface of a […]
Digital Billboard Corridor For L.A.?
Gov. Jerry Brown signed off on a new law last week that could allow more digital signs in downtown Los Angeles. As Insider reported on September 5th AB1373 would require billboards to conform to whatever sign ordinance the City Council passes. The new bill allows developers to potentially erect several giant electronic billboards around […]
Nancy Fletcher’s 25 Year Perspective
By Nancy Fletcher, OAAA President and CEO Twenty-five years ago, I signed a contract to lead OAAA (October 1991). A few months later, my husband and I moved our family from Minnesota to Washington, DC. Thinking back on a quarter century, I’ve assembled a list of 25 highlights in 25 […]