Other News

J. Allen Smith on Cincinnati v Discovery and Ladue v Gilleo

Insider has asked J. Allen Smith to write a series of articles on landmark out of home advertising legal cases.  Mr. Smith is a eminent domain and condemnation expert at Settlepou, a Dallas law firm.  For more information on Mr Smith, please see Smith’s Settlepou bio.  In January Smith discussed Metromedia.  Today […]

Montville Allows One of Two Proposed Digital Boards

Outfront Media had a request last week before the Montville NJ Township Zoning Board to replace two static billboards for new digital billboards.  Tap into Montville reported that a proposal on #1 Route 46 East would replace a two-sided 238 square foot board that had been in place for 60 […]

Company of the Day – CRG Advertising

Company: CRG Advertising, LLC Market: Connecticut Phone: 860-961-4818 CRG Advertising operates 2 digital faces and 9 static faces in Connecticut.  The signs range in size from 10.5 by 22 to 14 by 60.   The firm was founded in April 2009 by Charlie Ghione after stints as an outdoor exec […]

Lightking receives patent for Air Series LED Billboard

Large, medium, and small billboard operators have begun placing dozens of orders for Lightking’s Air Series LED billboard. Through its light-weight air flow-through design, Air Series is half the weight and 20% less wind load than standard box-type LED signs, saving billboard owners tens of thousands in structural reinforcement costs, […]

Lori Sieler on Digital Billboards

Here are some excerpts of a talk Lori Sieler gave on Product Management as part of the Daktronics Work Smarter webinar series.  Lori is a digital billboard product manager at Daktronics with 20 years’ experience in engineering and product design. What Should You Think About When Purchasing a Digital Billboard? […]

Digital Billboards Help FBI Solve Another Case

FBI headquarters provided this update to the Outdoor Advertising Association of America (OAAA): “Fugitive Demeko Wells was featured on digital billboards in the Tampa, FL, area. The pressure created by the billboards influenced Wells to turn himself in the day after the billboards were posted. “After turning himself in, Wells […]

Rate This Board by Out of Home Creative

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: Couch Advertising

Company:  Couch Advertising Company Markets:  Georgia, Alabama Headquarters: 194 Pine Road, NW, Resaca, GA  30735 Phone: 706-346-5356 Couch Advertising was founded on July 28, 2003 by owner and operator Johnny Couch the former manager/Vice President of Lamar’s Rome GA plant.  The company was started as an ad agency and then […]

Good and Bad Humor

Some billboard advertisers try to be witty and irreverent in order to be noticed.  Insider saw this copy on a Georgia billboard last week.  This ad was clever and eye catching. The strategy can backfire however.  A North Carolina jewelry store had to apologize last month after a firestorm over […]

Billboard Insider Classifieds – April 8

“I wanted to let you know that an electrician responded to our ad and we sent him out for his first job last week…Thanks so very much.”  Ellen Polansky, JGI Outdoor. Billboard Insider Classifieds work.  Our classified cost $60 for 3 months or $120 for 12 months.  To self-place your […]