Other News

Company of the Day: Astro Outdoor

Company: Astro Sign and Outdoor Advertising Markets:  New Jersey Headquarters:  230 East High Street, Glassboro, NJ  08028 Phone: 856-881-4300 Astro Sign Company was established in 1983 by Jerry and Joann Painter family.  Chris Painter is the company’s President. The company originally specialized in smaller highway advertising displays.  Over the time […]

Andrea Messimer-Henley’s 7 Rules For Selling Out of Home

Andrea Messimer Henley has 20 years experience in out of home advertising sales.  Henley is an independent outdoor advertising sales rep in Tampa Florida.  Prior to launching her own firm she was a SE Region manager for CBS Malls, an account executive for CBS Outdoor, Clear Channel Outdoor and Adams. […]

Grads Utilize Walking Billboards

NOMAD is a new company formed by a group of Washington State University graduates focused on helping companies advertise their messages to college campuses by turning people into walking billboards. On a major west coast campus now you might spot a student walking around with an iPad or tablet placed in the […]

Company of the Day – Schubert & Hoey Outdoor

Company:  Schubert & Hoey Outdoor Advertising Headquarters:  2747 26th Avenue South, Minneapolis, MN 55406 Market: Minnesota, Wisconsin.  Phone: (612) 722-1090 Email:  info@hoeyoutdoor.com Schubert & Hoey Outdoor Advertising is a family owned and operated company which has been in business since 1946. Their locations span the states of Minnesota and Wisconsin on major interstates, highways, and even county roads. […]

The Election and Out-of-Home Advertising

By Ken Klein, Executive Vice President, Government Affairs OAAA. The edgy election produced big outcomes for the $7 billion out of home (OOH) industry. Transit Won Big Commuters worried about congestion voted to tax themselves for local transportation projects. Not all transit ballot measures passed, such as a regional proposal […]

Rate This Board By Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of The Day: Zalla Media

Company: Zalla Media Markets: Kentucky Headquarters: 2333 Anderson Road, Crescent Sprints, KY  41017 Phone: 859-250-8793 Email: shannon@zallamedia.com Zalla Media operates a digital billboard on I-75 in Northern Kentucky just over the Ohio River from Cincinnati.  The sign is on the most heavily traveled interstate in the Cincinnati/Northern Kentucky area and […]

Fairwayisms in Fairway’s own words.

Insider has written before about Fairways inventive “ism’s” campaign which uses empty billboards to draw attention to the power of outdoor.  Here’s a description of the campaign in Fairway’s own words. By Michael Peters, General Manager at Fairway Outdoor Advertising Simple, Intriguing Messages Drive Mobile Users to One Website. What Did […]

Birds and Billboards – Part II

Insider wrote last week about problems created by birds roosting on billboards.  Insider asked Bobby Tatman to talk about the issues birds can create for digital billboards.  Tatman is a Midwest Digital Sales Rep for Formetco. Why do birds like digital billboards?  Birds typically love perching on billboards because of […]