The digital billboard manufacturer Daktronics announced higher profits for the second quarter of fiscal 2017. You can listen to the earnings webcast here download the firm’s investor slides here. Net sales increased 8% to $170 million during the second quarter of fiscal 2017 (3 months ended October 29, 2016). Commercial unit sales, […]
To celebrate the release of Republic Records’ artist The Weeknd’s third studio album, STARBOY, the label collaborated with experiential agency OOHA Wilkins Media to launch a never-before-seen activation at the Hollywood & Highland Shopping Center, Los Angeles, in the wee hours of Black Friday. This unique, social media-ready stunt […]
Andrea Messimer Henley has worked for 20 years in out of home advertising sales including stints at Clear Channel Outdoor, Outfront and Adams. Earlier this week she talked about 7 tips for selling out of home and memorable out of home sales campaigns. Today she dishes on Clear Channel, Outfront […]
Company: Marquee Media Markets: California Headquarters: 1013 Galleria Blvd, Suite 280, Roseville, CA 95678 Phone: 916-297-7882 Email: info@marqueemediaus.com Marquee Media operates high profile digital billboards in California. The company is co-owned by Jeff Joaquin and Michael Wagener. This month the Sacramento Kings awarded Marquee the right to build 6 digital […]
Revere Journal reports that the MBTA has received approval from the Massachusetts DOT to install a new billboard on the side of the MBTA garage in Revere, Massachusetts, despite a billboard moratorium in the city. In 2015 Cove Outdoor applied to put two 60 by 20 digital billboards on the […]
Insider read Peter F Drucker’s essay What Makes An Effective Executive on the flight home from a recent trip. Drucker says there are 8 practices of effective executives. Practice #2 is: They asked “What is right for the enterprise?” Not what’s right for the owners. Not what’s right for the […]
Today at Billboard Insider we wish to thank: Shelli Bergren of Outfront Media for being our very first email blast subscriber. Our display advertisers: Kalil and Co, Formetco, Blue Sky Digital Printing, Smartlink, Daktronics, Signspring, Selective Structures, Reliable Electric Products and Watchfire. Without you we couldn’t produce the site. Nancy […]
Company: Yesco Outdoor Media Markets: Oregon, Montana, Idaho, Nevada, Utah, Wyoming Headquarters: Salt Lake City, Utah Phone: 1-866-779-8357 Yesco produces custom signs, lightings and display systems for businesses and operates a billboard plant in the Western United States. The company was started in 1920 by Thomas Young. The company remains […]
Yesterday Andrea Messimer-Henley gave 7 rules for selling out of home. Today, Andrea talks about her most memorable out of home advertising campaigns. The All Children’s Hospital (Mall Elevator) This creative originally started out as a Billboard execution. However that changed when the agency shared the layout with me. […]
Here are Insider’s four tips for buying a digital billboard based on our experience financing digital billboards and talking with billboard operators who’ve installed digital billboards. Buy American. Maybe it works if you’re Outfront, but Insider hears lots of horror stories from independent operators who’ve tried to buy direct from […]
