November 29, 2016 (New York) – Kinetic, WPP’s context-based agency, was honored with the 2016 Out of Home (OOH) Media Plan of the Year award today by the Outdoor Advertising Association of America (OAAA). The 2016 Out of Home Media Plan Awards were presented this afternoon at The AD Club […]
Two court losses for Adams in Wisconsin. Dane County, Wisconsin courts have decided (1) that Fitchburg properly denied Adams a permit to install a digital billboard along McKee Road and (2) to dismiss an Adams lawsuit against Dane County for not renewing a lease of land on the Dane […]
Noomi Mehta has been elected to the board of international out of home association FEPE International. He is the first representative from India’s vibrant out of home industry to sit on the FEPE board. Mehta is currently chairman of Selvel One Group, a group of companies owning and managing the […]
Dan Levi, Executive VP & Chief Marketing Officer at Clear Channel Outdoor Americas authors an article at Media Village.com promoting OOH and the industries new branding initiative as led by the OAAA. A couple of excerpts from the article. For the past several years, out of home advertising (OOH) has […]
Thanks to Clear Channel Outdoor for permission to post their article. Each December they return…no, not your in-laws (well, actually they do), but those sweet dreams of waking up to a brand new vehicle wrapped in a big red bow in your driveway. For savvy shoppers this dream will become […]
Company: Ralston Outdoor Advertising Market: Texas Headquarters: 13450 N Stemmons Suite 240, Farmers Branch, Texas, 75234 Phone: 972-241-4040 Email: sales@ralstonoutdoor.com Ralston Outdoor is the largest independent outdoor advertising company in North Texas. The company was founded in Dallas in 1976 by Doug Ralston. Ralston operates a plant of over 200 […]
US out of home revenues grew 2% during the third quarter of 2016. This is down from the growth rate of the three previous quarters. Out of home growth trailed the US economy in the third quarter. Out of home, however, grew twice as fast as US GDP over the […]
Spire Capital, a New York private equity fund, has announced an investment in Vector Media, a New York out of home advertising company specializing in large format advertising and traditional out of home advertising. Spire Capital’s previous media investments have included the Skymall in-flight magazine, multi-channel marketer On Campus Marketing […]
The Grand Rapids based design firm Extra Credit Projects strikes again. It’s come up with a clever winter themed billboard campaign for the Mary Free Bed Rehabilitation Hospital. The ad uses a simple text based design and two consecutive billboards to bring attention to the self referral capabilities of the […]
November 29, 2016 (Washington, DC) – Out of home (OOH) advertising revenue rose 2 percent in the third quarter of 2016 compared to the previous year, accounting for $1.75 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). Year-to-date 2016 the OOH industry is up 3.2 percent. […]
