US Out of home revenues grew in line with US nominal GDP during 2016. A look at the last four quarters, however, shows that US out of home revenues growth lagged GDP during the last 6 months of 2016. Insider will be watching the next couple quarters to see if […]
Other News
Company of the Day – Busby Companies
Company: Busby Companies Headquarters: 1734 Wansley Road, Laurel, MS 39440 Phone: 601.428.4014 Markets: Mississippi, Louisiana, Northwest Florida and Indiana Busby Companies is a local family owned and operated billboard advertising company in Laurel, Mississippi with over 30 years of experience in the industry. They offer statewide digital, static, and tri-vision […]
Rate This Board By Owen Design
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
Billboards Showcase Environmental Progress
From the OAAA Outlook Newsletter When driving the cross-town freeway (Interstate 105), second-generation billboard owner Chris Zukin spots environmental progress, in lights. Zukin, general manager of Meadow Outdoor Advertising sees new more efficient, longer-lasting LED lights his company is installing on all its lighted billboards in Oregon and six other […]
Dusty’s acquires Woods Outdoor Media
Illinois-headquartered Dusty’s Outdoor Media continues to expand in Tennessee with the purchase of Woods Outdoor Media from David Woods. With the execution of this deal, Dusty’s owns over 410 billboard faces in Illinois, Indiana, Kentucky & Tennessee. This is the second acquisition this year for Dusty’s in Tennessee. In […]
Daktronics Releases Latest Billboard Technology
BROOKINGS, S.D., March 13, 2017 (GLOBE NEWSWIRE) — Daktronics (NASDAQ:DAKT) of Brookings, South Dakota, releases the DB-6400, the latest addition to their DB-6000 digital billboard series. This new series pairs the most reliable billboard to date with a host of features that enhance lifetime image quality including Snap auto-blending calibration […]
Burkhart Outdoor Advertising
Company: Burkhart Advertising Markets: Indiana, Illinois Headquarters: 1335 Mishawaka Avenue, South Bend, IN 46615 Phone: 574-233-2101 If you’re driving through a small town in Indiana chances are you’ll see a good looking Burkhart steel monopole bracketing each end of town and another Burkhart monopole strategically placed in the middle of […]
State of Illinois, Polaris and Clear Channel Outdoor Americas Launch Anti-Human Trafficking Digital Billboard Campaign Across Chicago
Four Week Campaign Will Run On Over 20 Digital Billboards in Chicago and Chicago O’Hare International Airport to Alert Human Trafficking Victims How to Reach Out for Help March 13, 2017 Chicago, Illinois — Polaris and Clear Channel Outdoor Americas (CCOA), (NYSE:CCO) a subsidiary of iHeart Media, Inc., together with […]
Max Drachman on recent out of home sales.
Max Drachman of Kailil and Co closed three deals last week. Insider asked Max for an update. Max, in our February interview, you mentioned some deals were about to close. Can you bring Insider up to speed? Definitely. Last week we closed the following transactions: We assisted Franklin Outdoor in […]
OAAA Sales Tip: Consumers Notice OOH Posters More Than Digital Media
By OAAA staff. In the newest Nielsen OOH research study from OAAA, more than half of US adults 18+ report they have noticed a poster billboard in the last month. Given today’s highly competitive and fragmented media environment, another important finding is most respondents agree poster ads stand out more […]