Jim Spaeth is a Partner at Sequent Partners, a brand and media metrics and analytics consulting firm. Spaeth spoke on out of home advertising return on investment (“ROI”) models at the LookOut2017 convention last week. Insider asked Spaeth to expand on his talk. Jim, how did you get involved […]
By Ken Klein, OAAA As a high-traffic holiday approaches, the nation’s road-safety agency will communicate with the public via digital and standard billboards. The National Highway Traffic Safety Administration (NHTSA) aims to boost seat belt use among young people. Half of “tweens” who died in car crashes were […]
Company: Franklin Outdoor Advertising Headquarters: 20092 Edison Circle East • Clearwater, MN 55320 Markets: Minnesota, Wisconsin Phone: 320.558.3000 Email: mail@franklinoutdoor.com Established 40 years ago, Franklin Outdoor operates 800 fully illuminated billboards located on all major roadways throughout Minnesota and Western Wisconsin. The company also operates an on premise sign business, a fleet and […]
“Forum shopping in patent litigation is over.” Patent lawyer Shawn Hansen quoted in the New York Times, May 22, 2016 Patent trolls like T-Rex like to shop venue to find the court which will be friendliest to them. 40% of all patent cases get filed in a single East Texas […]
Company: Garden State Outdoor Headquarters: 1616 Pacific Avenue, Suite 500, Atlantic City, New Jersey 08401 Markets: New Jersey Phone: 609.340.0040 Email: info@gardenstateoutdoor.com Garden State Outdoor and its affiliate companies, Camden Outdoor and East Coast Outdoor have created some of the most iconic outdoor advertising displays in the industry and throughout New […]
Camel City Posters congratulates Shelly Greer, Creative Director at AdSource Outdoor, and winner of the Camel City April Art Challenge. Pest control is usually one of those categories as an industry that we can have a little fun with. The client really liked a previous design which had extensions of a […]
North Carolina State Representatives have introduced legislation that would establish a public-private partnership between the outdoor advertising industry and the North Carolina Division of Emergency Management, Department of Public Safety, Secretary of State, Highway Patrol, North Carolina Center for Missing Persons, and Federal Emergency Management Agency. The representatives indicate the […]
Company: Flynn Sign Company Markets: Tennessee Headquarters: 85 Burnett Street, Crossville, Tennessee 38555 Phone: 931-484-9591 Email: Sales@Flynnsigns.net Flynn Sign Company is a family owned and operated business started in 1948 by Bill Flynn to hand paint and service signs. In 1970 the company moved to its 85 Burnett Street location. […]
NEW YORK, NY (May 19, 2017) — Today, on Endangered Species Day, the National Geographic Society and members of the Outdoor Advertising Association of America (OAAA), will launch a groundbreaking OOH campaign driven by user generated content and featuring a range of animals at risk shared via the hashtag #SaveTogether. […]
The Times Free Press has run an article discussing Fairway Outdoor’s new 600 square foot digital billboard in downtown Chattanooga. Fairway recently converted the location from a static billboard to a digital billboard. The article quotes an attorney who is opposed to the sign: Compromises were made with the sign […]
