Insider knows someone who’s been a funeral director for 35 years in a town of 30,000 people. Here are the funeral director’s thoughts on advertising: We are in a market area of about 30,000 people and we drive our image via top of the mind awareness in the following ways: […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Mortenson Outdoor Sign Market: Minnesota Headquarters: PO Box 1001 Fergus Falls, MN 56538-1001 Phone: 218-205-7052 Email: mike@mortensonoutdoorsign.com Mortenson Outdoor Sign is a locally owned private company in Fergus Falls, MN with operates a billboard plant in Western Minnesota. Mike Mortenson was born and raised in Fergus Falls, Minnesota and is a fourth generation resident. Insider […]
Billboard Insider Classifieds work: “We have written new insurance business as a result of our ad in Billboard Insider.” Stu Lee, Bassler Insurance “When thinking as to how best to get the word out of our available position we thought of Billboard Insider. We are glad we did. The cost […]
Outfront CEO Jeremy Male addressed the Goldman Sachs Communacopia on Wednesday. Here are the highlights from the Seeking Alpha transcript. You can listen to Male’s talk on Events page of the Outfront Website. On the impact of the hurricanes Harvey and Irma: So, as we look around, we were very fortunate […]
Insider has been rereading Open3, a grand book on out of home creativity which was given to LOOKOUT2017 attendees. Here’s a quote from Matthew Dearden, President-Europe at Clear Channel Outdoor, on digital out of home: “Digital OOH (DOOH) creative is now scaling without losing its new-found smarts…With the flexibility of […]
New airport advertising program will include a variety of high impact static and digital media formats, enabling national, regional and local brands to reach business and leisure travelers Baton Rouge, LA – September 13, 2017 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out of home media companies […]
Company: Moreland Signs Markets: Alabama, Mississippi, Tennessee, Arkansas Headquarters: 800 market Street, Suite 215, Chattanooga, TN 37402 Phone: 423-756-7767 Email: morelandsigns@yahoo.com Moreland signs operates an outdoor plant in Alabama, Arkansas, Mississippi and Tennessee. The company’s President is Al Hoke. [wpforms id=”9787″] Paid Advertisement
So how do you convince a former out-of home media strategist to marry you? AdAge has an article on what Evan Kory, a Zenith Senior VP of Strategy, decided to do in asking Alli Grabell to marry him. The two met at media services agency, Horizon Media. The end result was […]
Lamar CEO Sean Reilly gave a terrific presentation at the recent Goldman Sachs Cornucopia Conference. You can read the entire interview at Seeking Alpha. You can listen to the audio webcast here Some highlights from the Seeking Alpha transcript: On why the out of home industry is growing by only […]
