WASHINGTON, D.C. – MARCH 18, 2024 – Out of home (OOH) advertising revenue increased 2.1% in 2023 compared to the previous year, accounting for $8.7 billion in total spend, based on figures released today by the Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire […]
Company: Kentucky Outdoor Advertising Markets: Kentucky Address: 423 State Street, PO Box 917, Bowling Green, Kentucky. Phone: 270-842-6828 Kentucky Outdoor owns over 100 billboards in south central and western Kentucky. David Sears is President. Thomas Connelly is Vice President. Sears was named the 2017 small business person of the year by the Bowling Green Chamber of […]
Stephen Adams, Entrepreneur and Philanthropist, Dies at 86 Stephen Adams, an entrepreneur with diverse business interests and a long personal history of giving, passed away peacefully on March 14, 2024 at his home in Connecticut with his wife and best friend Denise and family members at his side. Stephen […]
Vehicle miles travelled declined by 0.8% in January 2024 to 247.1 billion miles according to the FHWA January 2024 Travel Trends. Billboard Insider thinks heavy January snowstorms had something to do with this because most of the decline was concentrated in the snowbound north-central and south-central states. On a trailing […]
Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]
Company: Klein Outdoor Advertising Headquarters: 54 Broad Street, Suite L107, Red Bank New Jersey 07701 Market: New Jersey Phone: 732-450-0505 Email: davidklein@kleinoutdoor.com Klein Outdoor owns and operates two two-sided digital structures (11 X 38 & 14×48) in Eatontown and Paramus New Jersey. The Company has developed and sold over 40 other locations […]
Here are some excerpts from OOH Sales expert Kevin Gephart’s conversation with Chris Lytle who has trained sales professionals for 44 years. Last week Kevin and Chris explained what’s wrong with a sales manager carrying a book of business. Today Kevin and Chris discuss the sales management trap. Chris Lytle. […]
DANVILLE, Ill. – March 15, 2024 – Watchfire, a manufacturer of outdoor LED signs, indoor displays, digital billboards, and video scoreboards, announces the appointment of Mark Oggero as its Chief Operating Officer. Mark is a seasoned and accomplished strategic leader with extensive management experience across multiple industries, having held executive […]
Good news and bad news for OUTFRONT and the transit ad providers in the fourth quarter 2023 transit ridership figures. The good news is that transit passenger trips increased by 12% in the fourth quarter of 2023 and transit trips were up 16% for the full year 2023 according to […]
Company: Keystone Outdoor Advertising Markets: New Jersey, Pennsylvania. Headquarters: PO Box 202, Cheltenham, PA 19012-0202 Phone: (856) 767-5028 Keystone Outdoor operates a billboard plant with 165 total faces including 24 digital displays which target bridges, expressways and suburban roads in Southern New Jersey, Trenton and Philadelphia. The privately-held firm was started in 1977 by […]
