Lamar Advertising and Paramount Pictures kicked off a cool (pun intended) new digital out of home campaign to promote the upcoming release of the Baywatch movie. Using Lamar’s dynamic digital capabilities, each billboard automatically displays a contextually relevant Baywatch ad triggered by the current weather. The campaign is running through Feb. […]
The Helma Larkin-moderated panel with executives from the big five out of home firms at the April 2016 Geopath/OAAA conference is aging well. Larkin asked each executive where the out of home industry will be in 10 years. Here’s what they said: Jean-Luc Decaux, Co-Chief Executive, JCDecaux. In 10 […]
This is the last post in a series by Dave Daucanski on out of home sales leadership. Daucanski spent 15 years experience in out of home advertising sales and sales management most recently with Clear Channel Outdoor in Dallas and Florida and prior to that at All Over Media and […]
NEW YORK – January 24, 2017 – OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home media companies in North America, announced today its partnership with the Atlanta Football Host Committee (AFHC) to develop and design the organization’s “I’m In” campaign tied to Atlanta winning the bid to host the […]
Company: Arrow Signs & Outdoor Advertising Headquarters: 4545 N. Alby St., Godfrey, IL 62035 Markets: Missouri Phone: 618.466.0818 Email: info@arrowsignsinc.com Arrow Signs is a third generation sign business that began in 1980 in the basement of Lance J Demond with nothing more than a paint brush and a can of paint. The company […]
By Ken Klein, Executive Vice President, Outdoor Advertising Association of America A new federal rule affecting billboard climbers took effect January 17, 2017. As an immediate step on behalf of the billboard industry, OAAA asked the US Department of Labor to clarify key parts of the complex new rule. On […]
Company: Arrington Outdoor Markets: Texas Headquarters: 16135 Preston Rd, Dallas, Texas 75248 Phone: (800) 500-6772 Email: info@arringtonoutdoor.com Arrington Outdoor operates strategic billboard locations along major freeways and rural highways in around the Dallas Fort Worth area, the second fastest growing metro area in the Nation. Includes both traditional and digital faces. Their advertising […]
The Tampa Bay Times reports that the Pasco County Commissioners have agreed unanimously to let out of home advertising companies convert static billboards to digital billboards. The number of digital signs is capped at 37. For each new digital sign the out of home companies must remove six existing signs […]
By Chris Cowlbeck We cram as much as we can into a flyer, document, brochure, yellow page or paper ad, knowing that more is better – we have to “get our money’s worth”. It’s easy to do – just write down everything you can think of and send to the […]
By Ken Klein, OAAA Executive Vice President, Government Affairs Congress put 15 newcomers on the House committee that oversees billboard issues. Where do members of Congress form views about land use, signage, job creation, or property rights? Many members of Congress — not all — come from state and local […]
