The telegram reports that Total Outdoor’s plan to erect two two-sided electronic billboards overlooking the Massachusetts Turnpike is moving ahead. Total has agreed to make a $1 million in payments to the town over 20 years. $250,000 up-front consisting of the first 5 years worth of payments on the sign […]
The Foundation for Outdoor Advertising Research & Education (FOARE) has completed a successful fundraising campaign for its Fiscal Year 2016 program with donations totaling $252,150. Of this total, more than $202,000 is dedicated to the FOARE general fund and $50,000 is a direct contribution by the Ron & Nancy Fletcher […]
Company: Blue Outdoor Headquarters: 419 Park Ave. So., Suite 605, New York, NY 10016 Markets: Blue Outdoor has a significant footprint across the U.S. with their partners including Tanger Factory Outlet Centers, Inc: A publicly-traded REIT that operates and owns, or has an ownership interest in, a portfolio of 42 upscale outlet shopping […]
By Kerry Yoakum (OAAA) One out of three states could consider proposals this year to tax services traditionally exempt from sales taxes (advertising is a service). Several factors are driving this trend: Some states face budget stress The service sector is a growing part of the economy Politically, taxing services […]
Company: 5 Star Outdoor Markets: Michigan Headquarters: PO Box 252755, West Bloomfield, MI 48325-2755 Phone: 586-335-1444 Email: info@5staroutdoor.com 5 Star Outdoor is a family run business in West Bloomfield, Michigan. The company operates a static and digital billboard plant around Detroit Michigan. Paid Advertisement
By Rodolfo Saccoman, CEO, AdMobilize This is the second article by Rodolfo Saccoman the CEO of AdMobilize, on vehicle analytics and out of home advertising. Yesterday he described what vehicle analytics is and how it works. Today he talks about what it costs and why you should do it. You […]
Care to guess which six states which are least friendly to outdoor advertising? A 2010 study of local regulation of outdoor advertising in 215 jurisdictions by Alan Weinstein, commissioned by the OAAA, found that 64% of the cities which most stringently regulate signs are located in just six states: Arizona […]
By Rodolfo Saccoman, CEO, AdMobilize Insider is running a two part article by Rodolfo Saccoman the CEO of AdMobilize, on vehicle analytics and out of home advertising. Today he describes what vehicle analytics is and how it works. Tomorrow he talks about what it costs and why you should do […]
Insider was in Atlanta last week to meet a billboard client and check in with Streetlytics. Plenty of traffic and plenty of billboards to reach people stuck in traffic. Insider stopped for gas and took these pictures of billboards which could be seen from the gas station. And what […]
OOH PSA Campaign Reaches Rival Audiences in a Politically Turbulent Year February 27, 2017 (Washington, DC) – A recent out of home (OOH) advertising campaign aiming to increase voter participation in the 2016 Presidential election demonstrated OOH’s ability, especially when connected with digital media, to contextually and geographically target and […]
