Company: Parker Outdoor Markets: Washington, Idaho & Arizona Headquarters: PO Box 22, Orondo, WA 98843 Phone: 888-800-2001 Email: contactus@parkeroutdoorinc.com Insider caught up with Brad Sourbeer, owner of Parker Outdoor, to talk about the business. Can you share with us the history of Parker Outdoor? I started the business in November 1987 […]
Here are two surprising pie charts on the three big public US out of home companies. The first pie chart shows revenues for Clear Channel Outdoor, Lamar and Outfront Media for the financial quarter ended June 30, 2017. Insider thought there was a typo when he first compiled the chart. […]
Ken Klein, OAAA EVP, Government Affairs As Congress considers tax reform, billboard operators are part of a broad, nationwide push to protect deductibility of advertising. “Outdoor advertisers are doing a great job. Thanks so much,” said Dan Jaffe of ANA (Association of National Advertisers). A goal of tax reform is to […]
Did you know? St Louis was where the ice cream cone was invented. The Gateway Arch is the tallest monument in the United States. This week’s Geopath Market Spotlight focuses on the St Louis DMA. Infographics for the top DMAs and much more are available to Geopath members in their […]
Company: Pioneer Outdoor Market: Springfield Missouri. Address: 1936 E Sunshine, Suite B, Springfield, MO Phone: 417-315-8719. Email:contact@pioneeroutdoor.com Pioneer Outdoor is a family owned company which operates a plant of 30 static faces and 13 digital faces around Springfield Missouri. The company was formed in 2011 by Larry Lipscomb who has nearly 40 years […]
October 16, 2017 (Washington, DC) — The US Supreme Court today denied Scenic America’s appeal of its failed legal attack on digital billboards, ending a four-year legal battle. “A decade ago, a federal agency responded to questions from States – which is routine — about a new technology known as […]
The cover of Andrew Essex’s The End of Advertising caught Insider’s eye for obvious reasons. Essex is a former journalist and Madison Avenue agency exec turned CEO of Tribeca Enterprises. Essex thinks TV, radio and the internet advertising will go away due to irritating formats, ad blocking, live streaming […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
Company: Penneco Outdoor Market: Southwest Pennsylvania Headquarters: 6608 Route 22, Suite 307 Delmont, PA 15626 Phone: 724-461-1041 Email: Outdoor@Penneco.com Penneco Outdoor is the largest locally owned billboard company in Southwest Pennsylvania. The company owns more than 30 structures with 100 faces in Westmoreland, Indiana, Fayette, Bedford and Allegheny counties. Four […]
NEW YORK – Oct. 16, 2017 – Vistar Media, a geospatial technology company bridging the space between advertising ecosystems and consumer movement patterns, today announced that Matthew Schuster will be joining the company as Chief Revenue Officer. Schuster will lead all sales and client services operations globally, and will report […]
