Prologue by Nancy Fletcher, OAAA President & CEO : Antonio Vincenti is the former chairman of FEPE, the international OOH organization which convenes in Stockholm this week (OAAA Chairman Sean Reilly and I will speak there). By sharing his story, Antonio gives us perspective. We all have problems, but Antonio has faced […]
By Candice Simons, President/CEO of Brooklyn Outdoor 2017 is poised to be a big year for marketers and advertisers alike as budgets and digital initiatives continue to skyrocket. In fact, marketers are already on pace to outspend IT departments this year on digital and technology initiatives. Just as we see companies place […]
Company: Griffin Outdoor Markets: Florida Headquarters: PO Box 7104 Pensacola, FL 32534 Phone: 877-474-3308 Email: robert@griffinoutdoor.com Griffin Outdoor Advertising, Inc. was founded in 2002 in Pensacola, Florida by Robert Griffin. Mr. Griffin has worked in the outdoor advertising industry since 1979. He has an extensive background in site development across […]
AdWorld shares a story about Irish outdoor advertising company, Exterion Media, teaming up with grocer, Love Irish Food, in what they call the Love Irish Food Brand Development Award. Love Irish Food is a cooperative based on promoting Irish made and grown grocery products. The competition allows local member brands to […]
Richard Rothfelder tells Insider that the Texas Legislature has passed two out of home bills. The Texas Legislature has passed SB 2006 in response to the TxDot v Auspro court decision which invalidated the state’s Highway Beautification Laws. The bill is waiting the governor’s signature. The bill revises the States’s […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Gotcha Covered Media Markets: Washington Headquarters: PO Box 1488, Gig Harbor, WA 98335 Phone: 866-355-6267 Gotcha Covered Media operates a billboard plant with 11 structures in Western Washington. The company was founded in 2003 and is owned by Rick Engley. In 2016 the city of Port Orchard, WA paid […]
Hacking continues to make the news. The Mirror report that hackers streamed pornography after breaking into a billboard above an intersection in Buenos Aires. Plant Engineer reports that a digital screen was hacked in the Liverpool city center. A word to the wise. Secure access to your digital signs. Use […]
If your signs don’t show up in internet searches you miss sales. Insider got a call last week from an ad buyer seeking information on a high profile New York City billboard. The buyer googled the billboard and received links to a Billboard Insider Article on the billboard but no […]
Transit authorities routinely place limits on political, ideological or religious messages. Such a policy has landed the Spokane Transit Authority in Court. Rocky Mountain Sign Law Blog reports that a federal court has denied a motion to dismiss a challenge to the Spokane Transit Authority’s bus advertising policy. A […]
