Evan Schultz, Art Director, Adams Outdoor An interesting new project of ours was a self-storage client, Conifer Storage. The product was fairly straight-forward but visually uninteresting. The spaces look like garages, all lined up in rows like chips on a computer board. Dilemma: how do you make THAT interesting? Or, […]
Other News
This Week’s Classifieds
Out of Home Advertising Help Wanted Key Outdoor seeks a Galesburg, IL sales manager. Welcome to the Land of Lincoln. Calling all hipsters. Pacific Outdoor seeks a Portland, OR account exec. Becker Boards seeks a Los Angeles local account rep. Visit the observatory made famous by the Lalaland movie. Billboards […]
Company of the Day: Carlson Sign
Company: Carlson Sign Markets: Oregon Headquarters: 1605 NE Forbes Rd., Bend, Oregon 97701 Phone: 541-382-2182 Carlson Sign Company was founded in 1948 by Ted and Irene Carlson. Their son Dick Carlson ran the business from 1958-1997 and then his son Peter Carlson took over the business. The firm owns 123 […]
Daktronics Receives Manufacturing Leadership Award For Operational Excellence
Robotic overhead rail system implementation project awarded BROOKINGS, S.D. – Mar. 20, 2017 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, has been recognized as a Frost & Sullivan Manufacturing Leadership Awards winner for its outstanding achievement in Operational Excellence through the implementation of a robotic overhead rail system. The award […]
Billboard ‘Speech’: Part of America’s Daily Conversations
Insider thanks the OAAA for permission to reprint. The courts have long recognized billboards as a form of speech, protected by the First Amendment. A bold proof point to this long-held legal premise is the back and forth dialogue displayed on billboards. (Commercial and non-commercial messages.) “I am active on […]
Braintree, MA civic group opposes billboard
The Patriot Ledger reports that the North Braintree, Massachusetts Civic Association is planning to oppose a request by Clear Channel to install a double sided electronic billboard on land adjacent to 131 Elm St. The Massachusetts Department of Transportation will hold a public meeting on the proposal on April 13. […]
Company of the Day – Capital Outdoor
Company: Capital Outdoor Advertising Markets: Virginia and North Carolina Headquarters: 1528 Old US 264-A, Zebulon, NC 27597 Phone: 919-873-9020 Capital Outdoor Advertising operates a billboard plant based from their headquarters in Zebulon, North Carolina. The company’s staff has over 160 years of outdoor experience. Steve Bryant is the company’s owner. […]
Outfront, CBS and Turner send bball scores to digital signs
This Outfront news release caught Insider’s eye. One of the strengths of digital screens is the ability to provide real time info. Watchfire allows its digital billboards to provide real time basketball tournament scores. Turner, CBS and Outfront are doing real time scores as well. NEW YORK, March 20, 2017 […]
What’s your out of home succession plan?
Insider has been lending to media companies for almost 30 years. On two occasions business owners died suddenly. One was hit by a train. Another had a heart attack and died while watching TV with his family. What happens to your our of home business if you die? Here are […]
Rate This Board by Out of Home Creative
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]