31 years of out of home lending and investing have taught Insider this: You never lose money in a recession. You lose money by the dumb things you do just before the recession. The US economy has been up and to the right for 8.2 years. There have been 11 […]
Jodi Senese Executive Vice President, Chief Marketing Officer at OUTFRONT Media The times they are a-changin’. Yes, they certainly are. I doubt Bob Dylan wrote those lyrics with out of home (OOH) advertising in mind, but they do sum up the state of the industry. The beloved advertising medium of eminent musicians […]
GRAND RAPIDS, Mich—First Steps Kent is back on the street with a new campaign to push community efforts to strengthen and coordinate early childhood services in Kent County. The non-profit organization partnered with Midwest creative firm, Extra Credit Projects (ECP), to produce billboards, digital displays, and radio advertising that focus on bringing awareness to their mission and its positive […]
Company: Lindmark Outdoor Media Headquarters: 2380 Industrial Blvd. Norman, OK 73069 Markets: Oklahoma and New Mexico Phone: 405-928-5800 Email: info@lindmarkoutdoormedia.com Insider had the opportunity for a quick conversation with a very busy Trent Lindmark. So you have been busy over the last year. Do you mind bringing us up to date? It has […]
Here are the highlights from Lamar’s 2Q 2017 earnings release and conference call: Net revenue increased 2.5% to $397 million. Acquisition adjusted net revenue increased 1.7%. National revenue increased 4.5% and local revenue increased 1.5%. CEO Sean Reilly said that the company’s coast regions are doing well. It’s the middle […]
Company: Brite Media Group Markets: Nationwide. Headquarters: 475 14th Street, Suite 200, Oakland, CA 94612 Sales office: 40 Wall Street, Suite 3100, New York, NY 10005. Production plant in Reno. Phone: 212-370-1122 Brite Media Group is a specialty marketing company whose products include coffee ad sleeves, cash jackets and valet tickets. This […]
NEW YORK – AUGUST 8, 2017 – The latest Media Economy Report from MAGNA Intelligence, focuses on Out-of-Home (OOH) Advertising trends globally. A joint study in partnership with IPG Mediabrands’ out-of-home specialist agency, Rapport, the report, entitled Why Out-of-Home Outperforms, is based on an analysis of the global OOH industry […]
SignOnAustin, a coalition of Austin-based employers, law enforcement agencies, and community groups that believes the Texas city needs a network of outdoor advertising befitting its reputation as a hub of digital technology has started a public petition drive to bring digital billboards to Austin. The group promotes in their […]
Campaign US reports that PETA is shifting its marketing strategy from billboards to live protests because Lamar has issued a company wide ban on all PETA business receiving flak for running this billboard in 2013. The article quotes Grey Vick of Grey Outdoor as saying he runs the PETA ads […]
Company: Soft Signs Address: 207353 Highway, Mono, Ontario, L9W 6J2, Canada Phone: 519-938-9986 Email: eddy@softsigns.com Soft Signs 3D manufactures a Patented “all in one” 3Dimensional billboard vinyl. The 3D props are constructed from a vinyl substrate. Examples of the company’s work can be found at softsigns3d.com. Insider talked with the company’s […]
