Insider hears two things from subscribers. You love our posts but would like to take a break on the weekend. We’ll cut back our weekend posts to 1 post summarizing our classifieds. You’d like us to consolidate our 4 daily emails into 1 to declutter inboxes. We’re evaluating some wordpress […]
Insider has reported on Lamar’s agreement to purchase Corey Airport Services. Here is their press release on the closing of the transaction. Baton Rouge, LA – July 11, 2017 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out-of-home media companies in the world, today announced that it has […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided […]
Company: JR Promotions Market: Indiana Headquarters: 430 2nd St, Columbus, IN 47201 Phone: 812-379-2173 JR Promotions owns 1000 billboard faces in Indiana. The company was started by Janeen Sprague in July of 1986. She owned a Kentucky Fried Chicken restaurant that relied on interstate billboards. Janeen saw an opportunity to establish an outdoor […]
Enter the 2017 OOH Media Plan Awards The 2017 OOH Media Plan Awards Call for Entry is now open. The OOH Media Plan Awards recognize the essential role media planning plays in the development of successful campaigns – how the elements of good creative design, strategic placement of messages, and proper allocation of budgets unite to produce an outstanding communications plan. The program […]
Geopath, the not-for-profit with a mission to provide state-of-the-art audience location measurement to the out-of-home (OOH) industry, today announced the appointment of three new members to its Board of Directors, effective immediately. Joining the board are Joel Braswell, Senior Manager Connections Planning at Coca-Cola North America, Rick Newcomer, Executive Vice […]
Wingate Media does a monthly newsletter for clients. This month’s Wingate newsletter talks about how clients can take advantage of real dime data. Insider likes this approach to educating clients about what digital can do for them. Great job Ike! We’ve reprinted the article below. The Wingate Letter – […]
Company: Jones Outdoor Market: Wisconsin. Headquarters: 1711 Scheuring Road, DePere, WI 54115 Phone: (800) 536-7446 Jones Outdoor is a division of Jones Sign Company which founded in 1910. The Company has 370 billboard faces and bulletin properties in Wisconsin, including digital. They have concentrated coverage in Wisconsin and the Fox […]
Insider counts 11 North American companies that are trying to develop cloud based systems for buying and selling out of home advertising: ADstruc, AdSemble, Adquick, Blip Broadsign, DoMedia, Fliphound, Kinetic,rVue, Vistar and Xaxis Places. Today we look at Blip Billboards. Company: Blip Billboards Headquarters: 1591 W 820 N, Provo, UT […]
Public out of home company valuations were stable during the second quarter of 2017. The following table shows that the four public out of home companies (Clear Channel Outdoor, Lamar, OUTFRONT and JCDecaux) had an enterprise value of 13.2 times cashflow at June 2017, down slightly from 13.4 times cashflow […]
