Other News

Company of the Day: Johnson Outdoor

Company: Johnson Outdoor Advertising Markets: Texas Address: 102 North Mays Street, Round Rock, TX  78663 Phone: 512-255-4300 Email: ajohnson@johnsonadv.com Johnson Outdoor is a family owned business which was started in 1978.  The firm in several Texas communities including Abilene, Austin, Kileen, Round Rock and Waco.  Archie Johnson is General Manager. […]

Investor Josh McWhorter on the Out of Home Business

Josh McWhorter owns McWhorter Capital Partners, a Cartersville, GA investment fund with holdings in real estate, accounting, restaurants and out of home advertising.  In 2015 the firm launched Horton Outdoor which owns billboards in Georgia, Alabama and Florida.  Insider asked McWhorter to talk about out of home. Josh what’s your […]

OUTFRONT Media Completes Billboard Asset Swap

NEW YORK, July 5, 2017 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) announced today that it has completed an asset swap with Independent Outdoor Network.  The Company acquired digital billboards in the Boston designated market area (DMA) in exchange for static billboards in four non-metro market clusters considered not strategic to […]

Feds Block Sale of Sponsorships on Traffic signs

Federal regulators blocked a plan to sell commercial corporate sponsorships of official traffic signs in Texas. The Texas Department of Transportation (TxDOT) pitched a proposal to auction one-third of the space on electronic freeway signs to corporate sponsors, which would look like this: The Tx-DOT proposal required federal approval, which […]

Company of the Day – InterState Outdoor, Inc.

Company: InterState Outdoor, Inc. Headquarters: 1009 S. Pollock, Selma NC 27576 Market: North Carolina Phone: 800.232.9072 Email: warren@interstateoutdoor.net Interstate Outdoor is a family owned and operated company, headquartered in Selma, North Carolina.  Their service area currently covers 40 counties including most of eastern North Carolina with over 1,000 faces.  Their […]

Billboards Increase Sales for Eufaula Restaurants

Insider’s take: We like to tell clients that out of home advertising works but usually the only things we send them are contracts and invoices.  When was the last time you celebrated success with one of your clients.   The post below from Durden Outdoor’s website is a good example. […]

Gina Lin Stratford on How Geopath’s New Tools Help Sales

Geopath SVP Scott Fiaschetti moderated a panel at Lookout2017 on Geopath’s new data design tools.  Insider doesn’t have an ad tech background and sometimes his eyes glaze over when data acronyms get thrown around.  His ears perked up, however, when he heard Yesco’s Director of National Sales Gina Lin Stratford […]

Company of the Day: Joyce Outdoor

Company: Joyce Outdoor Advertising Markets: New Jersey, Chicago, Pennsylvania Headquarters: 800 James Avenue, Scranton, PA  18510 Phone: 570-871-0311 Email: info@joyceoutdoor.com Joyce Outdoor Advertising operates billboards, digital signs and wallscapes in New Jersey, Chicago and Pennsylvania.  Insider talked with the company’s owner Kevin Joyce.  Kevin is the only person Insider knows who practiced basketball on a hoop made of […]

Billboard Coating Purifies Air.

Vincent Printing Co. has entered into an agreement with PURETi Group, LLC to market a specialty coating that transforms outdoor advertising materials into light- activated air purifiers. Vincent’s EnhanceAir, Powered by PURETi is to be exclusively sold in the U.S. out of home space by Vincent Printing. “We are excited […]

Cannes OOH Inspire?

This article first appeared in LinkedIn and is republished with permission from the author and Clear Channel Outdoor Americas. Sean Mccaffrey, EVP / Client Strategy & Partnerships at Clear Channel Outdoor       As the advertising world returns from the Côte d’Azur to conference rooms, while still others debate from […]