Thanks to Sara Fischer, Media Reporter for Axios for allowing us to reprint her recent post. Unlike other traditional advertising platforms like magazines and newspapers, out-of-home advertising such as billboards and subway posters grew almost 7% last year, mostly due to the rapid conversion of static ad spaces to […]
Company: Cooper Outdoor Markets: Texas, Southern Coast, Southeast of San Antonio. Headquarters: 115 Waco, Corpus Christi, Texas, 78401 Phone: 361-882-3088 Email: coopersales@cooperoutdoor.com Cooper Outdoor is a locally owned and operated family business which was founded in 1981. The company has 500 billboard locations in Aransas County, Bee County, Jim Wells […]
Outdoor advertising valuations increased during the first quarter of 2017 as you can see from the following chart. The revenue multiple for the four public out of home companies increased from 3.6 times at December 2016 to 3.8 times at March 2017. The cashflow multiple for the four public companies […]
Dave Haynes did a terrific interview with Broadsign CEO Burr Smith on the Sixteen:Nine Podcast. T-Rex has been suing out of home advertising companies who use a computer to control digital billboards for patent infringement and last June 2016 Broadsign countersued to contest the patents. At 15:30 of the podcast Smith […]
By Kym Frank, President, Geopath We at Geopath have been busy! The development of our new state-of-the-art measurement and insights platform kicked off in January. We wanted to take a breath and update everyone that the project is 100% on track – and that we are on schedule to deliver […]
Company: Colorado West Outdoor Advertising Market: Grand Valley, Colorado Headquarters: 2475 Commerce Blvd. Grand Junction, CO 81505 Phone: 970-242-5248 Colorado West Outdoor Advertising is a second generation family-owned firm which owns over 100 billboards as well as a bus bench and bus shelter advertising business in Grand Junction Colorado. The […]
US Out of home stocks outperformed the market during the first quarter of 2017. A portfolio of the three public US outdoor companies (Clear Channel Outdoor, Lamar Advertising and Outfront Media) increased by 16% per annum during the first quarter of 2017 (3 months ended March 31, 2017) well above […]
Why do I need general liability insurance? A general liability policy will protect your out of home company from damage your employees or signs cause to other people or to your landlord’s property. Many property owners insist on evidence that you have a $1-2 million general liability insurance policy as […]
Company: Cleveland Outdoor Market: Cleveland, Ohio Headquarters: 2963 Claremont Rd., Shaker Heights, Ohio 44122 Phone: 216.752.5070 Email: getout@cleoutdoor.com Cleveland Outdoor Advertising is a family owned out of home business started in 1979 by Steve Thompson and Debra Abdalian-Thompson. Steve and Debra continue to operate the business with Steve being in charge of […]
Various media sources reported that James Rosenquist, an American artist and one of the protagonists in the pop-art movement died on Friday March 31st. Rosenquist helped define the genre of color-bursting displays of common objects that was also championed by the likes Andy Warhol and Roy Lichtenstein. From 1957 to […]
