This week’s billboard creative tips come from Colton Tollett is Social Media Manager at Billboards Etc. Last week Colton wrote about common billboard design mistakes. This week he talks about making social media part of billboard design. It can often seem like the traditional advertising of billboards and the ever changing […]
Other News
Company of the Day: DTO Outdoor
Company: DTO Advertising Markets: Texas Headquarters: 1213 North Wood, Gilmer, TX 75644 Phone: 903-520-4144 DTO Outdoor operates billboards in the Eastern Texas in Gilmer, Jacksonville, Palestine, Quitman, Rusk and Whitehouse. The company is run by Dennis and Kelli Thompson. [wpforms id=”9787″] Paid Advertisement
Seeking Alpha bullish on Outfront
Seeking Alpha has published a bullish article on Lamar titled: “This Billboard REIT Has Plenty of Buzz.” Analyst Brad Thomas gives the company a buy rating due to superior assets in prime, iconic locations and upside from potential cell/data leases . Thomas notes that one of the benefits of out […]
Lamar, Recycle Across America & Celebs Promote Recycling
Baton Rouge, LA – April 25, 2017 – Lamar Advertising Company (Nasdaq: LAMR) and nonprofit organization Recycle Across America (RAA) are once again joining forces to promote proper recycling. Last year, Lamar and RAA made history with the first-ever celebrity PSA campaign live-streamed to digital billboards for Earth Week. This […]
Billboard Changes proposed in North Carolina
The Charlotte Observer ran an editorial last week and an article yesterday opposing some North Carolina billboard proposals. The Observer suggests that the proposals are extreme. Insider disagrees. First, the Observer objects to House Bill 578 which would increase the maximum cutting zone around billboards: The “maximum cutting zone” for […]
Company of the Day – Delia Outdoor Advertising
Company: Delia Outdoor Advertising Headquarters: 1720 N Pine St ,DeRidder, LA 70634 Markets: Louisiana Phone: 337.401.000 Email: deliaoutdoor@gmail.com Delia Outdoor serves Southwest Louisiana and looking to expand throughout the State. They have over 15 years of experience in the advertising business. Insider caught up with management at Delia Outdoor for the following interview. Can you share a […]
iHeartMedia Creditors Move to Block Debt Restructuring
Reuters reported on Friday the 21st that a group of iHeartMedia lenders have signed a cooperation agreement to oppose the debt overhaul of the largest owner of U.S. radio stations and the parent company of Clear Channel Outdoor. Insider has previously reported on iHeart and their proposed debt swap. The proposal […]
WA State bill restricts out of home pot ads.
Insider has long been amused by the fact that the State of Washington has strict limits on pot store on-premise advertising while allowing pot retailers to make unlimited use of billboards. The loophole has been closed. Senate Bill 5131 passed the Washington State house and senate and is sitting on the […]
Rate This Board by Greg Callaham
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
Company of the Day: Doyle Media
Company: Doyle Media, LLC. Market: Georgia Headquarters: Dalton, Georgia Phone: 706-217-7715 Email: doylemedia@live.com Doyle Media operates three 14 by 48 billboard structures with 6 faces along I-75 in Georgia at Exit 306. The company was started in 2013. Paid Advertisement