Billboard Insider Classifieds work: I would like to purchase a classified ad on Billboard Insider to help advertise my business. It worked so well for The Nine, that I know it’s money well spent. John James, SignBird “We got a big boost in qualified applicants from running our Ad on […]
Clear Channel Outdoor CEO Scott Wells appeared at the Wells Fargo TMT Summit this week. A selection of his comments. Clear Channel’s San Francisco market is showing signs of life The end of summer was not particularly robust but people are spending now. I think that the completion of the […]
Earlier this spring we talked about the value of having a strategic plan for how you are going about managing your OOH book of business or in other words, your account list. Making sure to break down that account list into 4 strategic “buckets” each requiring distinct approaches to maximize […]
Baton Rouge, LA – November 30, 2023 – Lamar Advertising Company (Nasdaq: LAMR) today announced the company’s airport advertising team has been awarded a 7-year contract to manage all airport advertising at St. Louis Lambert International Airport, the third largest medium-hub airport in the U.S. Lamar will completely overhaul existing […]
Company: Franklin Outdoor Advertising Headquarters: 20092 Edison Circle East • Clearwater, MN 55320 Markets: Minnesota, Wisconsin Phone: 320.558.3000 Email: mail@franklinoutdoor.com Franklin Outdoor is a family-owned business started in 1978 by Jim Franklin and now owned by his son Keith Franklin. The third generation, Dan Franklin, is active in the business today. The company operates a […]
Clear Channel Outdoor CFO Brian Coleman and Clear Channel Outdoor Americas CFO David Sailer appeared at the Bank of America Leveraged Securities Finance Conference this week. Some of their remarks: Clear Channel Outdoor Americas CFO David Sailer on Clear Channel Outdoor’s US business I’d say the first priority is to […]
The adage “change is the only constant” has never been truer for the outdoor advertising industry than it is today. With traditional sales approaches like cold calling becoming relics of the past, our focus has now pivoted to embracing cutting-edge platforms and technologies. In this new era, social media platforms, […]
MINI, the iconic auto brand, is set to make automotive history as it unveils its latest innovation, the Next Generation of all-electric MINIs. And it’s only fitting to debut the largest MINI ever on the world’s largest screen: the Sphere. Sitting at 366 ft high and 516 ft wide, the […]
Company: Emerald Outdoor Market: Washington, Idaho. Headquarters: 9212 E Montgomery Ave, Suite 604, Spokane Valley, WA 99206 Phone: 509-327-0103 Email: tommyt@emeraldoutdoor.com Emerald Outdoor was formed in 2004 through the acquisition of Sunset Outdoor Advertising of Spokane. Their General Manager is Tom Townsend and Insider got the chance for an interview and […]
This is the second part of a series by out of home sales expert Kevin Gephart on how to sell digital out of home. Two weeks ago Kevin talked about the unique benefits of digital out of home. Today he talks about why people buy digital out of home. Why […]
