Other News

Company of the Day: Evansville Outdoor

Company: Evansville Outdoor Markets: Southwest Indiana Headquarters: 999 N Congress Ave, Evansville, IN  47715 Phone: 812-471-0809 Evansville Outdoor operates a 46 structure billboard plant in Southwest Indiana. The company is privately held.  David Mounts is the company’s President.

State Regulatory Roundup

Myron Laible chaired the state association lunch at the LookOut2017 convention Tuesday.  Here’s what Insider learned. Don Avjean.  Outfront eastern region VP. Lots of billboard proposals in New York including just compensation, a requirement that alcohol off billboards, a lighting bill a bill to increase the minimal digital flip to […]

Twitter Takes Home Platinum OBIE Award

OAAA presented 48 awards this week at the 75th OBIE Awards Show, held during the 2017 OAAA\Geopath National Convention + Expo in New Orleans, LA. The OBIE Awards recognize exceptional OOH advertising design. Twitter was honored with the first Platinum OBIE Award for its in-house #What’sHappening campaign. Looking to position itself […]

Company of the Day: Foster Interstate

Company: Foster Interstate Media Markets: Illinois, San Francisco Headquarters: 1111 Broadway, Suite 1515, Oakland, CA  94607 Phone: 510-832-7070 Email: outdoor@fosterinterstate.com Chicago Digital Sign Foster Interstate Media was started in the mid-1990’s and has designed, built and operated numerous high profile wallscapes and displays in California and Illinois.  The company’s major projects […]

Every Out of Home Ad Dollar Generates $5.97 in Sales

May 16, 2017 (Washington, DC) – For each dollar spent on out of home (OOH) advertising, an average of $5.97 is generated in product sales, according to a new report released today by the Outdoor Advertising Association of America (OAAA). While radio, print, and digital display advertising receive a greater […]

LookOut2017 in 5 quotes

Insider can summarize this week’s LookOut2017 convention in 5 quotes: OAAA CEO Nancy Fletcher on the successful defense against the Scenic America digital billboards lawsuit:  “To date, OAAA has spent countless hours and $1.3 million in legal fees defending digital billboards, and we’re going to see this through to the […]

DOmedia Now Tracking Thousands of Out-of-Home Media Assets

Supply-Side Platform Successfully Completes Availability Beta Test; Platform Among Largest in the U.S. May 15, 2017 12:32 PM Eastern Daylight Time COLUMBUS, Ohio–(BUSINESS WIRE)–DOmedia, the leading platform for buying and selling out-of-home (OOH) media, announced that its advanced inventory charting system is now tracking the availability of thousands of U.S. […]

Outdoor Advertising Takes On Its Digital Rivals

An interesting interview with  William Eccleshare, Chairman and Chief Executive of Clear Channel International.  Discussion about believability of digital information and how effectively OOH can compete with other digital advertising products. Discussion includes a mention that Clear Channel in the UK is now receiving more revenue from its digital versus traditional […]

Out of Home Industry Leaders Presented Awards

The out of home (OOH) advertising industry  honored seven industry leaders with its most esteemed awards. Reagan Outdoor Advertising Chairman William Reagan was presented with the highest honor, the Myles Standish Distinguished Achievement Award of Excellence, at the 2017 OAAA\Geopath National Convention + Expo. An active leader in the OOH […]

Nancy Fletcher Speech at LookOut2017

It’s hard for me to believe, but this is the 25th year I’ve had the privilege to report on the State of the OOH Industry. In the last 25 years, together we’ve seen many challenges and opportunities – and remarkable transformation. Today I’m proud to report that the OOH industry […]