Other News

The Pros and Cons of Hurricane Frames

Insider has financed hurricane frames for several clients.  A hurricane frame is a backless billboard frame as opposed to a solid steel or wood billboard frame.   Here are the pros and cons of hurricane frames. Pros: Hurricane frames are half the cost because there’s not as much steel. There’s […]

Keep Your Out of Home Website Flash Free

There are three reasons to avoid using Adobe’s Flash player to animate your out of home website: (1) Security and performance issues.  Hackers have exploited several weaknesses in Flash to do nasty things.  Flash also slows down your site and hogs bandwidth. (2) A terrible user experience.  Chrome and Firefox […]

Company of The Day: M&S Signs

Company: M&S Signs Markets: Northeastern Michigan Headquarters: East Tawas, MI  48730 Phone: 989-820-6791 or 989-310-0632 M&S Signs is locally owned and operated by Cliff Miller and Don Seymour. Cliff and Don started M&S Signs in 1992 to make affordable advertising available that would reach both the local customer and tourists in Northeastern Michigan. It […]

OAAA Billboard Operators Seminar

Don’t miss the OAAA Billboard Operators Seminar October 9-11 in Chicago and November 13-15 in Dallas.  Lot’s of great sessions as you can see from the agenda.   Registration is $295 for OAAA members and $450 for non-members.  You can learn more and register here. [wpforms id=”9787″] Paid Advertisement  

Out of Home Advertising Up 1.5% in Q2 2017

August 16, 2017 (Washington, DC) –Out of home (OOH) advertising revenue rose 1.5 percent in the second quarter of 2017 compared to the previous year, accounting for $2.38 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). Year-to-date 2017 the OOH industry is up 1.0 percent, […]

Todd Turner on Out of Home Creativity

Todd Turner is the chair of the Creative Committee of the OAAA.  Turner is the National Creative Director at Adams+Fairway Outdoor.  Prior to joining Adams in 2004, Turner was a designer at EB Wall and Associates and Moonlight Creative Group.  An example of Turner’s work is this 2015 Best of […]

3D Coke Billboard in Times Square

Very cool 3D Coca-Cola billboard in Times Square.  Worth a look.     [wpforms id=”9787″]   Paid Advertisement  

Company of the Day – M&M Outdoor

Company:  M&M Outdoor Inc. Headquarters: 6473 Cherokee Drive, Indian Head Park, IL  60525 Market: Illinois Phone: 708.784.0886 M&M Outdoor offers 19 Billboard locations & walllscapes all around the metro Chicago, Illinois area. Their Inventory includes 7 locations near Wrigley Field. M&M Outdoor is a member of Geopath and OAAA.   [wpforms id=”9787″] […]

What digital billboard messages do consumers want?

One of the perks of an OAAA membership is the OAAA’s weekly Outlook which discusses articles and trends in the out of home industry.  This week’s OAAA Outlook had a chart summarizing the results of a study in which Posterscope interviewed 100,000 consumers about out of home advertising. The chart […]

Watertown gets new sign ordinance

The Watertown, South Dakota Plan Commission approved a revised off-premises sign ordinance last Thursday according the Watertown Public Opinion.  You can find the proposed ordinance within the Plan Commission August 10 Meeting Packet.  Key off-premises sign restrictions include: A 288 square foot limit on sign size which translates into a […]