Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Gotcha Covered Media Markets: Washington Headquarters: PO Box 1488, Gig Harbor, WA 98335 Phone: 866-355-6267 Gotcha Covered Media operates a billboard plant with 11 structures in Western Washington. The company was founded in 2003 and is owned by Rick Engley. In 2016 the city of Port Orchard, WA paid […]
Hacking continues to make the news. The Mirror report that hackers streamed pornography after breaking into a billboard above an intersection in Buenos Aires. Plant Engineer reports that a digital screen was hacked in the Liverpool city center. A word to the wise. Secure access to your digital signs. Use […]
If your signs don’t show up in internet searches you miss sales. Insider got a call last week from an ad buyer seeking information on a high profile New York City billboard. The buyer googled the billboard and received links to a Billboard Insider Article on the billboard but no […]
Transit authorities routinely place limits on political, ideological or religious messages. Such a policy has landed the Spokane Transit Authority in Court. Rocky Mountain Sign Law Blog reports that a federal court has denied a motion to dismiss a challenge to the Spokane Transit Authority’s bus advertising policy. A […]
A ‘mountainous’ accomplishment earned Wilkins Media of East Hartford, CT a 2017 Bronze Obie Award for Custom Installation. Wilkins Media installed the tallest ever outdoor climbing wall built in New York City – right in the middle of Times Square. The Toyota RAV4 Spectacular Billboard Climb featured a multi-story rock […]
The out of home advertising business came up on NPR’s How I Built This podcast featuring Blake Mycoskie. Mycoskie is a serial entrepreneur who made money putting up wallscapes in Nashville and Dallas before selling to Clear Channel Outdoor. While telling his story Mycoskie gives tips on seizing an opportunity, […]
Insider is reading Open3, a book on out of home advertising design which was given to Lookout2017 attendees. The book highlights outstanding out of home campaigns around the world and interviews out of home creative offices at agencies. Zak Mroueh, Chief Creative Officer and Founder of Aulu Alpha Kilo […]
Company: Gordon Outdoor Advertising Markets: Kansas and Oklahoma Headquarters: Broken Arrow, Oklahoma. Phone: 918-636-6474 Gordon Outdoor Advertising operates billboards in Oklahoma and Kansas. Jeff Gordon is the company’s owner. Brian Firth is the company’s in-house graphics artist and production manager. The company operates multiple static, trivision, and LED signs in […]
France’s road safety agency is running a campaign using billboards that play screeching tires noises when pedestrians cross against the red light. Here is a video showing how it works. Insider wants to know if you would run something like this in your market? [wpforms id=”9787″] Paid Advertisement
