Rob Norman, Chief Digital Officer of Group M Worldwide talked about digital out of home at Wednesday’s Video Everywhere Summit. Insider has excerpted some of Norman’s comments. What’s driving brands to digital out of home? Increasingly advertisers are looking to join up campaigns across locations and devices. You would expect […]
“One of the first projects I got my teeth into at WCRS was an interactive OUt-of-Home (OOH) campaign for Women’s Aid, a charity working to end domestic abuse against women and children. It was a good one. Digital billboards feature an image of a woman who’d been beaten and bruised. […]
Insider couldn’t help noticing an AdAge article titled Sao Paulo’s Ingenious Move For Return of Banned Billboards. Sao Paulo is held up as a poster child by the anti-billboard crowd for banning billboards in 2007. Now a pro-business mayor wants to auction off rights to put 32 13′ by 17′ […]
The New York Post reports on OTR Media, a New York based Outdoor Advertising company, winning in court on a long standing dispute. From 2008 through 2014, OTR accumulated more than 200 violations from the city’s Building Department and owed in excess of $600,000 in civil penalties. In September 2016 an […]
Here are 5 quotes from yesterday’s Video Everywhere Summit put on by the Digital Place Based Advertising Association. “Digital out of home revenues are up 13% in 2017. Jack Meyers Report forecasts 12% growth for digital out of home in 2018.” – Barry Frey, CEO, DPAA “Today consumers tell us […]
From Michael St. Clair, Executive Director & Lobbyist, Iowa Outdoor Advertising Association and with permission of the OAAA. On October 25, a US Senate committee approved the nomination of Paul Trombino as administrator of the Federal Highway Administration, which oversees billboard controls. Michael St. Clair, lobbyist for the billboard […]
Greenville, OH – October 28, 2017 – Huntington Outdoor Advertising, an innovative, rapidly expanding advertising company with over 300 billboards throughout the Midwest is pleased to announce the promotion of a key team member. Jena Powell, previously Sales Director and Manager, has been named Vice President of Sales and Marketing. […]
Company: Ralston Outdoor Advertising Market: Texas Headquarters: 13450 N Stemmons Suite 240, Farmers Branch, Texas, 75234 Phone: 972-241-4040 Email: sales@ralstonoutdoor.com Ralston Outdoor is the largest independent outdoor advertising company in North Texas. The company was founded in Dallas in 1976 by Doug Ralston. Ralston operates a plant of over 200 faces throughout the greater Dallas-Fort […]
Last week the Ninth Circuit Court of appeals denied a Reed v Gilbert challenge to San Francisco’s ban on new off-premises commercial billboards. Since 2002, San Francisco has banned new off-premise billboards while permitting new on-premise signs. Contest Promotions challenged the ban, arguing that the regulation was content based and […]
Did you know? Before even being built, Raleigh was intended as a capital. The first state art museum in the country is in Raleigh. This week’s Geopath Market Spotlight focuses on the Raleigh DMA. Infographics for the top DMAs and much more are available to Geopath members in their geekOUT […]
