Insider notes that June 1 to November 30 is officially hurricane season in the United States which makes this Daktronics article timely. By Daktronics OOH Advertising With summer starting to hit its stride, it’s easy to forget about some of the dangers summer presents to digital billboards. This is especially […]
Other News
Link Media Buys Corey Outdoor
Link Media has closed on the purchase of 108 faces from Corey Outdoor in Atlanta. Link Media is a subsidiary of Boston Omaha. Link has done 9 acquisitions since its founding in 2009. Insider asked CEO Jim McLaughlin about the transaction. Jim, how big a presence do you […]
Company of the Day – Hicks Outdoor Advertising
Company: Hicks Outdoor Advertising Headquarters: 102 Racer Drive, Cross Lanes, WV 25313 Markets: West Virginia Phone: 304.482.9300 Email: greg@HicksOutdoor.com Hicks Outdoors Advertising is owned and operated by Gregory Hicks Enterprises Inc.. The company owns and operates 101 bulletins in 30 different locations predominantly comprised of standard sizes 14′ x 48′, […]
Ocean Chair Goddard Named FEPE President
Global Out of Home business association FEPE International has elected Ocean Outdoor Group Chairman Tom Goddard as its new President. FEPE International represents Out of Home media owners, agencies and technology partners worldwide. Goddard, who has led CBS Outdoor’s international division, Viacom OOH, Metro Advertising and Maiden Outdoor and is […]
High Point Votes Against billboard expansion
The Triad Business Journal reports that the High Point, NorthCarolina city council has voted against a Fairway Outdoor proposal to expand areas where billboards are permitted to Eastchester Drive, North Main Street and West Wendover Avenue. High Point’s 48 billboards are currently limited to industrial areas. [wpforms id=”9787″] Paid […]
Company of the Day: Harvest Outdoor
Company: Harvest Outdoor Markets: Illinois Headquarters: 2516 Waukegan Road, PMB 350, Glenview, Illinois 60025-1774 Phone: 847-509-8876 Email: info@harvestoutdoor.com Harvest Outdoor operates a wall and billboard plant in Chicago. Mike McHugh is the company’s owner. The company was started in November 1998. One of the company’s billboards with a Vote Trump […]
Andy McRae on Business Intelligence and Digital Billboard Programming
Andy McRae is General Manager at the digital signage software provider Dot2Dot Communications. Last week McRae gave an OAAA sponsored talk on dynamic digital billboard programming. McRae said companies are not incorporating enough business intelligence into digital sign programming. Andy in your talk last week you said that out of […]
Rate This Board by Greg Callaham
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
“I Am Trenton” Billboard Campaign
The I Am Trenton Community Foundation was founded with the understanding that each and every individual who lives, works, learns or plays in Trenton can contribute to the city. The Foundation has recently rolled out a billboard campaign promoting that theme. The billboards features 17 of the city’s “changemakers,” who are […]
Burkhart and Extra Credit Projects on the Physics of Simplicity
This week’s design tip comes from Extra Credit Projects and the Burkhart Advertising Blog. An outstanding 1 minute video on keeping it simple. Insider thinks more out of home companies should use video to illustrate good and bad outdoor design. [wpforms id=”9787″] Paid Advertisement