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Vendor Profile: Signly

Company: Signly Headquarters: 5235 South Glendon Street, Suite #G2, Murray, UT  84123 Phone:  801-200-4395 Email: mike@signly.com Signly creates sales tools for out of home sales reps.  The firm’s products are targeted at small to medium sized out of home advertising companies.  Insider talked with Signly’s founder Michael Spencer about the company. […]

10 Markets with the Highest Out of Home Share of 2016 Local Ad Spend.

Here’s a list of the 10 markets with the highest out of home share of local ad spending during 2016. Outdoor accounted for an average of 10% of the local ad spend in the 63 markets Insider examined so these markets are outperforming the average by a wide margin. OAAA […]

Design and Measure Your OOH Campaign

By Ana Gaona, Marketing Specialist, Measurance Traditional Out-of-Home advertising has seen significant changes from developments in digital platforms to data sources and thus better measurement tools. According to Magna Global, out-of-home advertising was the only traditional media business to grow last year. A lot of cities are now looking at all the data that gets produced by various […]

Rate This Board By Out of Home Creative

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided […]

Company of the Day: Marquee Media

Company: Marquee Media Markets: California Headquarters: 1013 Galleria Blvd, Suite 280, Roseville, CA  95678 Phone: 916-297-7882 Email: info@marqueemediaus.com Marquee Media operates high profile digital billboards in California.  The company is co-owned by Jeff Joaquin and Michael Wagener.  This month the Sacramento Kings awarded Marquee the right to build 6 digital billboards along major freeways in Sacramento.  Rights to build the […]

Billboard Insider Classifieds August 26

Classifieds cost $60 for 3 months or $120 for 12 months.  To place you own Billboard Insider classified click here. Appraisals Signvalue appraises billboards. Art and Creative Billboards, Etc designs and prints billboard ads. Out of Home Creative designs billboard ads. Blue Sky Digital Printing designs billboard ads. Greg Callaham designs billboard ads. Billboard Structures Vertigo […]

New South Uses Blip for Digital out of home sales

Montgomery, AL (8/23/17) – New South Outdoor, LLC (New South) today announced a partnership with Blip, a pay-per-flip digital out of home (DOOH) advertising platform, to eliminate the cost and contract barriers that have historically prohibited smaller organizations from utilizing billboards. Blip’s online marketplace will now enable advertisers who aren’t […]

500,000 views

Billboard Insider passed 500,000 cumulative page views this week.   The website grew out of frustration with a lack of out of home news after the demise of Outdoor Magazine and the OOH Magazine.  A huge thank you to readers and advertisers for supporting us. By keeping costs down we’ve […]

Top Five Design Tips For Your First Billboard

This week’s design tips from from Wilkins Media, the OOH and experiential experts.  This article originally appeared in the Wilkins Media Blog.  Insider thanks Josh Friedman for permission to republish. OOH creative requires a special art. Executing strong OOH creative means take into account certain specifics such as distance to […]

Company of the Day: MV Outdoor

Company: Marin Ventures Outdoor Markets: California Headquarters: 1325 Howard Ave, Suite 816, Burlingame, CA  94010 Phone: 650-343-4789 Email: information@marinventuresllc.com Marin Ventures is a privately held outdoor advertising company which owns signs in California.  The company’s trade name is MV Outdoor.  The company is run by Grant Leschin.  Insider talked with Leschin last week. What’s new since we […]