Billboard Insider Classifieds work: I would like to purchase a classified ad on Billboard Insider to help advertise my business. It worked so well for The Nine, that I know it’s money well spent. John James, SignBird “We got a big boost in qualified applicants from running our Ad on […]
“We had a very successful first quarter…that exceeded our internal expectations for both revenue and EBITDA growth thanks to continued strength in local sales and renewed growth on our digital platform,” said CEO Sean Reilly began Lamar Advertising’s first quarter 2024 investor call. Here are the results of Lamar Advertising’s […]
We are now just about 3 weeks away from the Memorial Day holiday weekend. Most consider this the official beginning of summertime/fun time. For many OOH operators it also ushers in a time of year when our sales results tend to not be so stellar. Let’s talk about what causes […]
OOH industry organization also appoints leaders from ODN, Outdoor Media Group and YESCO Outdoor Media to its Executive Committee NEW YORK April 30, 2024 – Geopath, the not-for-profit organization that provides the industry-standard audience metrics for out-of-home (OOH) advertising, today welcomed three new members to its Board of Directors following […]
NEW YORK — April 29, 2024 — Vistar Media, the top global provider of technology solutions for out-of-home (OOH) media, today announced the acquisition of traditional OOH planning and buying software, ADstruc, from PJX Media. “We live in a world powered by software, and the OOH media industry is no […]
Company: M&M Outdoor Advertising Headquarters: 1105 South Hampton Rd., DeSoto TX 75115 Markets: Dallas, Ellis Johnson and Hill Counties, Texas Phone: 972-230-8330 M&M Outdoor Advertising has been in business for over 40 years. The Company has been able to select and maintain the more prominent and choice locations for billboards […]
Here are 5 quotes which summarize day two of the 2024 OOH Media Conference. Rapport VP of Growth Laura Brandes on the growth of programmatic We project that a quarter of out of home spend will be programmatic by 2026. Vistar CEO Michael Provenzano on moderating the out of home […]
Space Invaders “World Defense” 45th Anniversary Immersive AR Created By Taito, Google, Unit9, and OUTFRONT XLabs Takes Home Top Award NEW YORK, May 1, 2024 /PRNewswire/ — The Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire out of home (OOH) advertising industry, today announced the winners […]
Enhanced tools allow advertisers, media owners and platforms to measure full-funnel OOH performance while ensuring privacy NEW YORK, May 1, 2024 – Billups, a global Out-of-Home (OOH) managed services agency helping advertisers and agencies strengthen media performance through a patented analytics and measurement platform, today announced enhanced OOH measurement solutions for […]
Congrats to Durden Outdoor and the Up to Something Agency for winning an automotive OBIE at the 2024 OOH Media Conference. Bill’s acceptance speech is a one of a kind: “I hope that someone isn’t getting fired tonight because I don’t know if a billboard plant from Alabama is supposed […]
