Last week Robert Wallace announced the sale of SouthEastern Media Corporation’s out of home assets in Lynchburg, Virginia to McWhorter Investments. Wallace started Southeastern Media in 2012 and had 14 digital billboard faces. Billboard Insider talked to Wallace about the sale. What factors entered into your decision to sell? It […]
Other News
OAAA Announces Inaugural Future Leaders Class
OAAA and OOH UNITED are thrilled to announce the exceptional delegates selected for the 2024 Future Leaders program. This groundbreaking initiative was designed to empower and support the next generation of leaders in the out of home industry. Selected from a competitive pool of applicants, the winners demonstrated outstanding talent, […]
LinkNYC to Receive $20 Million Upgrade
NEW YORK, NY— Today, LinkNYC announced a $20 million state-of-the-art upgrade program for its groundbreaking digital OOH advertising network. The effort enhances LinkNYC’s ability to serve millions of New Yorkers with free Wi-Fi, content, and advertising as the program enters its ninth year. The initiative introduces striking upgrades to enhance […]
Departure Media Secures Des Moines Airport
Charleston, SC, April 2, 2024 – Leading airport advertising company Departure Media has embarked on a new partnership with Des Moines International Airport (DSM). The firm was named the winner of the airport advertising concessions contract following a competitive bid process. Departure Media will manage the design, implementation, sales, and maintenance of the advertising […]
Vistar Media Launches New Vistar Academy Learning Certification
The free educational resource equips participants with the tools they need to expertly and confidently sell programmatic OOH capabilities NEW YORK – April 3, 2024 – Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, has introduced a new certification, “Accelerate: Selling Digital Out-of-Home” […]
Company of the Day: LeClair Calihan
Company: LeClair Calihan Markets: Arizona Address: 2850 E. Camelback Rd., Suite 270, Phoenix, AZ. 85016 Email: ted@leclaircalihan.com Phone: 602-616-0533 LeClair Calihan was found in 2018 by Ted LeClair and Phil Calihan. The company operates 136 out of home faces including 22 digital faces in Arizona. LeClair Calihan is a member of […]
Talk About the Client’s Business, Not Advertising
Here are some excerpts from OOH Sales expert Kevin Gephart’s conversation with Chris Lytle who has trained sales professionals for 44 years. Last week Kevin and Chris discussed the importance of sales manager courtesy calls. Today they explain the importance of talking about the client’s business. Why a sales rep […]
Future Proof Your Billboards
Atlanta, GA – Formetco, a leader in outdoor advertising solutions since 1968, today announces the launch of its breakthrough program, Replacement Experts. Aimed at billboard operators with digital displays approaching or surpassing the 8-year mark, this program promises a comprehensive analysis and turnkey solution to extend the operational longevity of […]
New Tradition Buys High Profile LA Inventory from Becker Boards
New York, NY – April 2, 2024. New Tradition, a leading out-of-home media company with premium displays in the nation’s largest markets, enhances its already prominent Los Angeles, CA billboard footprint with their latest acquisition from Becker Boards. In taking over this portfolio, within the second largest DMA, New Tradition’s […]
Company of the Day – Lathrop Billboards
Company: Lathrop Billboards Headquarters: Lathrop California Phone: 209-595-8400 Email: lathrop.billboards@gmail.com Lathrop Billboards owns and operates 14 billboard faces on I-5, I-205 and State Route 120 in Lathrop, California. Lathrop is 10 miles south of Stockton, CA. To receive a free morning newsletter with each day’s Billboard insider articles […]