Other News

Company of the Day – Arrow Signs & Outdoor

Company: Arrow Signs & Outdoor Advertising Headquarters:  4545 N. Alby St., Godfrey, IL 62035  Markets:  St. Louis, Missouri Phone: 618.466.0818 Email:   info@arrowsignsinc.com Arrow Signs is a third generation sign business that began in 1980 in the basement of Lance J Demond with nothing more than a paint brush and a can of paint.  The […]

FEMA says digital billboards important tool.

By Ken Klein, OAAA Government Affairs Digital billboards are an important communications tool to share emergency information with the public, says America’s top emergency manager. “Use of digital signage along highways is part of the layering and unity of messaging to reach affected communities, and supplements radio and mobile alerts,” […]

Alex Shunnarah and Out of Home

Insider sees Alex Shunnarah billboards whenever he visits Georgia, Alabama and Florida.  Shunnarah is a personal injury attorney whose firm is headquartered in Birmingham, Alabama. Shunnarah uses outdoor because they work.  He partners with ad agencies and pr firms to direct spending. AL.com reports that Shunnarah has his face on 2,000 […]

Standard Outdoor Parent Closes On $25M Debt Facility

A press release on Business Wire recently announced the closing of a $25.0 million Senior Credit Facility for Standard Diversified Opportunities Inc.(“SDOI”) with Crystal Financial LLC.  SDOI is a publicly traded holding company and is the parent company to Standard Outdoor out of Austin Texas. Standard Outdoor currently owns 384 faces […]

Company of the Day: Arena Outdoor

Company: Arena Outdoor Advertising Markets: Nevada. Headquarters: 1380 US Highway 95A N, Suite 2-209, Fernley, NV  89408 Phone: 775-835-4250 Email: rk@arenaoa.com Arena Outdoor operates a billboard plant in Northern Nevada.  The company’s founder is Robert Kennerson.  The company is building signs in Nevada on I-80 between Reno and Winnemucca.  Insider talked with Kennerson about the […]

Billboard Insider Classifieds March 10, 2018

Billboards for sale classifieds cost $120 for 12 months, paid in advance by credit card.  All other classifieds cost $60 for 60 days or $120 for 12 months paid in advance by credit card.  Billboard Insider will write a 200-700 word article publicizing the sale of your billboard plant for an […]

IHeartMedia Deadline Comes ……. And Goes

Insider reported on Monday that IHeartMedia and their lenders had entered into a Forbearance Agreement that gave iHeart until Thursday March 8th at 12:59 AM Eastern time to come up with a $106 million interest payment or enter into a restructuring agreement that they have been continuing to negotiate with their […]

9 Tips for Digital Billboard Safety

Here are 9 tips for digital billboard safety which Insider learned during Formetco’s recent safety conference. Review riser drawings before you service a board. Always assume electrical circuits are hot. Use a lockout/tagout program. If in doubt shut down the entire billboard. Most panels have battery backup.  Make sure all […]

Regulatory Roundup

Winnipeg Manitoba is considering a $400-450 annual licensing fee for digital billboards to cover “ongoing costs for monitoring and enforcement or the operation and use of the digital sign over its lifespan.”  Insider sees a worrisome trend of cities raising taxes and fees on out of home advertisers.  We wrote […]

Successful Brands Invest in OOH

In case you missed it, an article in this week’s OAAA Outlook reviewed the WARC (World Advertising Research Center) February 2018 Global Ad Trends report. As illustrated below, a review of the WARC case studies from 96 countries revealed successful brands across the globe have allocated an average of 13 percent of their media […]