An OAAA Sales Tip Great creative is an important and obvious element for achieving results for any advertiser in any medium. However, recent ROI research emphasizes just how important it can be. Sequent Partners found as much as 70 percent of ROI is attributable to creative quality. By using visually […]
Other News
Company of the Day: Independent Outdoor
Company: Independent Outdoor Network Markets: Connecticut, Illinois, Georgia, Massachusetts, Missouri, South Carolina, Tennessee and Wisconsin Headquarters: Silversmith Prk, 346 Quinnipac Street, Building One, 3rd Floor, Wallingford, CT 06492 Phone: 203-626-9631 Independent Outoor is the fastest growing billboard company in New England. It was founded in 2008 by David Gannon and […]
Billboard Insider Classifieds June 24, 2017
“Stott Outdoor recently desired to recruit and hire an individual with outdoor advertising industry experience. When thinking as to how best to get the word out of our available position we thought of Billboard Insider. We are glad we did. The cost of the ad was reasonable and the response […]
Paul Wallace to Wilkins
Paul Wallace of Cedar Park has been named Director of Client Partnerships for Wilkins Media, in Austin, Texas, servicing the entire country for Out of Home (OOH) and Experiential advertising. He has been in the OOH advertising industry for nearly 20 years, with many clients reaching back to his early […]
Lagrange and Troup County Update Ordinances
The Lagrange News reports that the Lagrange, GA and Troup County, GA are updating their sign ordinances to comply with Reed v Gilbert. The changes include: No permit is needed for a temporary sign. A temporary sign is a sign which is in place for no more than 20 […]
Intelliscape and Lamar Identify Cars for Transformers Campaign
Mike Maziarka, President at Worknet LLC (an Intelliscape Company) TREASURE ISLAND, Florida – June 22, 2017. Intelliscape, a global provider of video analytic & deep learning solutions is pleased to announce that Lamar Advertising Inc. has integrated the innovative Intelliscape VEHCIO vehicle recognition solution within a digital billboard advertising campaign […]
Company of the Day: Huntington Outdoor
Company: Huntington Outdoor Markets: Ohio, Indiana Headquarters: 524 1/2 S. Broadway, Greenville, OH 45331 Phone: 800-704-5973 Email: office@huntingtonoutdoor.com Huntington Outdoor operates a billboard plant in Southwest Ohio and east-central Indiana. The company was formed by Justin Powell in 2008 and is headquartered in Greenville Ohio. Jena Powell heads up […]
Clear Channel Airports Wins Corpus Christi Airport contract.
Corpus Christi, TX – –Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), and a subsidiary of iHeartMedia Inc., today announced it has signed a new five-year partnership with an additional five-year option with the Corpus Christi International Airport (CCIA) to provide state of […]
How to build a 30′ by 200′ digital billboard.
Media Resources builds and installs one of Canada’s largest digital LED displays [wpforms id=”9787″] Paid Advertisement
Michigan and Mass Propose Marijuana Billboard Bans
The Massachusetts and Michigan legislatures are considering legislation which would prohibit billboard advertising for cannabis products. States which permit recreational or medical marijuana have been restricting advertising. Washington State and California regulate the format and location of ads. You can find a state by state summary of Cannabis advertising regulations here. […]