“Stott Outdoor recently desired to recruit and hire an individual with outdoor advertising industry experience. When thinking as to how best to get the word out of our available position we thought of Billboard Insider. We are glad we did. The cost of the ad was reasonable and the response […]
Other News
Liverpool Digital Sign Hack
Business Insider reported that on May 31, 2017 a digital billboard in Liverpool, England was hacked. The hackers were content simply to run a warning message on the screen. See twitter picture on right. It might have been worse. Can’t say it enough. Secure your digital signs and use a […]
Marlin Outdoor Celebrates “First Girl”
Will Settle is the director of sales at Marlin Outdoor Advertising based in Hilton Head, South Carolina. More importantly, Settle’s wife Kelen gave birth this past week to their first daughter, Carter Louise Settle. The birth of their baby girl was magnified as this was the first baby girl born […]
Those Big Blue Exit Signs
Since Insider has been on the subject of states trying to create revenue from advertising on interstates and highways, if you ever wanted some background on advertising cost and eligibility of the Blue Exit signs along you nearby major interstate, David Tracy writes an article on the subject this week […]
Drones and Out of Home
Ever parked your car in a precarious spot on a busy freeway to take sign pictures? There’s a better way: drones. Insider is aware of several out of home companies who are using drones to take sign pictures. An employee at digital billboard manufacturer Formetco has a commercial drone pilots license. […]
Company of the Day: Johnson Outdoor
Company: Johnson Outdoor Advertising Markets: Texas Address: 102 North Mays Street, Round Rock, TX 78663 Phone: 512-255-4300 Email: ajohnson@johnsonadv.com Johnson Outdoor is a family owned business which was started in 1978. The firm in several Texas communities including Abilene, Austin, Kileen, Round Rock and Waco. Archie Johnson is General Manager. […]
Investor Josh McWhorter on the Out of Home Business
Josh McWhorter owns McWhorter Capital Partners, a Cartersville, GA investment fund with holdings in real estate, accounting, restaurants and out of home advertising. In 2015 the firm launched Horton Outdoor which owns billboards in Georgia, Alabama and Florida. Insider asked McWhorter to talk about out of home. Josh what’s your […]
OUTFRONT Media Completes Billboard Asset Swap
NEW YORK, July 5, 2017 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) announced today that it has completed an asset swap with Independent Outdoor Network. The Company acquired digital billboards in the Boston designated market area (DMA) in exchange for static billboards in four non-metro market clusters considered not strategic to […]
Feds Block Sale of Sponsorships on Traffic signs
Federal regulators blocked a plan to sell commercial corporate sponsorships of official traffic signs in Texas. The Texas Department of Transportation (TxDOT) pitched a proposal to auction one-third of the space on electronic freeway signs to corporate sponsors, which would look like this: The Tx-DOT proposal required federal approval, which […]
Company of the Day – InterState Outdoor, Inc.
Company: InterState Outdoor, Inc. Headquarters: 1009 S. Pollock, Selma NC 27576 Market: North Carolina Phone: 800.232.9072 Email: warren@interstateoutdoor.net Interstate Outdoor is a family owned and operated company, headquartered in Selma, North Carolina. Their service area currently covers 40 counties including most of eastern North Carolina with over 1,000 faces. Their […]