Billboard Insider Classifieds work: I would like to purchase a classified ad on Billboard Insider to help advertise my business. It worked so well for The Nine, that I know it’s money well spent. John James, SignBird “We got a big boost in qualified applicants from running our Ad on […]
Other News
Private Equity and Out of Home: Avoiding Conflict
Billboard Insider asked out of home attorney Richard Hamlin of Hamlin|Cody to talk about the legal aspects of private equity. Today Richard will discuss how to avoid conflict when your out of home company raises private equity. On Monday he will discuss how to resolve conflict when raising private equity. […]
OOH Sales: When to Put Your Consultant’s Hat On
We’ve all been there, you’ve done everything you possibly can, your techniques have been right on target, but your prospect still won’t buy. I was talking the other day with one of our long time OHH clients, great sales guy, very experienced. He was telling me about a long-time client […]
Clear Channel Adds White to Board of Directors
SAN ANTONIO, Feb. 1, 2024 /PRNewswire/ — Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) (the “Company”) today announced the appointment of Ted White to its Board of Directors (the “Board”) as part of the Company’s Cooperation Agreement with Legion Partners Asset Management, LLC (together with its affiliates, “Legion”). Mr. White will immediately join the Board […]
Company of the Day: Innovare Medical Media
Company: Innovare Medical Media Markets: Nationwide Address: 3496 US 22, Somerville, NJ. 08876 Email: mricciardi@innovaremedia.com Phone: 866-887-2207 Innovare operates digital and static screens on hospital campuses in 30 states. The screens are primarily in cafeterias, busy waiting areas, and the main lobby areas. The majority of the digital displays feature custom designed charging solutions to […]
Marty Williamson On 40 Years In OOH
Marty Williamson is President & CEO of Williamson and Associates – a boutique M&A firm uniquely positioned to assist Outdoor Advertising companies with strategic asset acquisitions and divestitures. As a 40 year veteran of the billboard industry, Marty Williamson has spent his career in the Outdoor Advertising business as Account […]
Run a Title Report Before You Write a Billboard Lease
Out of home attorney Marnie Christine Cody Ware of the Hamlin | Cody Law firm makes an excellent point on the importance of doing research before you write a billboard lease. I read your Tribal Land article and my immediate thought was this. Separate from tribal land, if you intend […]
OOH Programmatic CPM’s Up Slightly in Second Half of 2023
Place Exchange has issued the H2 2023 Programmatic OOH Trends Report. The highlights: Out of home programmatic CPM’s grew from $7.14 in the first half of 2023 to $7.24 in the second half of 2023. Billboard Insider notes that this is above the average cpm of about $5 for […]
1,000 New Billboard Designs in 2024
I am challenging myself to create 1,000 new billboard designs in 2024 starting February 1st with weekly updates every Friday on my progress throughout the challenge. The 1,000 new billboard designs will feature hundreds of new concepts for multiple business categories, public service messages, holiday messages, personal messages, up-for-grabs concepts, […]
Company of the Day – iDigital Outdoor
Company: iDigital Outdoor Headquarters: 3235 Oak Ridge Loop E West Fargo, North Dakota 58078 Market: Minnesota, North & South Dakota Phone: 701-369-6100 iDigital Outdoor focuses on digital billboards in the Dakotas and Minnesota. The Company operates 20 structures and 32 faces in Minnesota; 17 structures and 227 faces in North […]