Other News

Synergy is overrated.

“Synergy” will be cited as a rationale for Netflix’s bid for Regency Outdoor.  Synergy is a buzzword executives use when they’re not sure how 1 plus 1 makes 3.  Synergy is overrated when it involves combining an OOH company a dissimilar business. Remember the “sight and sound” synergy which justified the CBS […]

Texas Court Moots Auspro Challenge

By Richard Rothfelder, Rothfelder and Falick Introduction On April 6, 2018, the Texas Supreme Court granted TxDOT’s Petition for Review and without hearing oral argument, issuing a formal opinion, or considering the merits of the case, vacated the judgments of the Court of Appeals and trial court (which ruled the […]

County Looking at Billboards As Revenue Source

Thirteen Luzerne County, PA owned parcels have been picked as possible sites for new billboards to generate revenue, according to a listing up for discussion at an upcoming county council real estate committee meeting. The Times Leader is reporting that the idea originally came from the county’s financial consultant who […]

Company of the Day – BB Outdoor Advertising

Company:  BB Outdoor Advertising Headquarters:   3401 Main Street, Rowlett TX 75088 Markets: Texas Phone: 214.801.5995 Email: Danny@BBOutdoorAdvertising.com BB Outdoor Advertising is a family owned, local billboard company which operates a billboard plant with 26 structures with 52 static faces and 1 digital billboard base on I-30 in Garland, Rockwall, Greenville and Dallas.  Danny […]

View From The Top: Tommy Teepell

Billboard Insider is running a monthly series called View From The Top where we interview senior executives about issues facing their companies and the out of home advertising industry.  Today we interview Lamar’s Chief Marketing Officer Tommy Teepell.  Teepell graduated from Louisiana State University with a BS  degree in accounting, […]

RIMO Outdoor Selling Quad Cities Billboards and Easements

RIMO Outdoor, LLC. is selling 28 billboard faces in the Quad Cities along with 8 permanent easements for $525,000.  Insider talked with RIMO principals Jim Gash and David Buring about the sale. Tell us about the plant. There are 18 structures and 28 faces.  A majority of the structures are […]

A Very Solid Growth Story

Blue Sky Digital Printing has been on an accelerated growth curve.  Insider visited with Sarah Davis, the Sales Manager of Blue Sky. Sarah, we understand Blue Sky Digital Printing has seen some solid growth over the past year?   We have doubled in size every year for the past three […]

The buzz over Netflix and Out of Home

Lots of buzz about last friday’s announcement that Netflix bid $300 million for Regency Outdoor.  Here’s a sampling: Observer: Billboards may seem pretty quaint in the age of social media, but Netflix has already shown it knows how to use them for maximum effect. Last year, plain white billboards featuring black […]

Billboard Insider Classifieds April 7, 2018

Billboards for sale ads cost $120 paid in advance by credit card.  All other classifieds cost $60 for 60 days or $120 per year paid in advance by credit card. To place your classified Click Here. Appraisals Signvalue appraises billboards. Art and Creative Billboards, Etc designs and prints billboard ads. Out of Home […]

Netflix bids $300 million for Regency Outdoor

CNBC reports that Netflix bid $300 million for LA’s Regency Outdoor.  There are other bidders.  Insider’s thoughts: The bid is new evidence streaming and social media companies value out of home. Regency does lots of business with cable TV, TV and the movie studios.  How willing are they going to […]