Here are the details of the webcast and powerpoint in which Outfront announced the MTA contract win. Outfront CEO Jeremy Male began the call with an ebullient statement: “We’re very excited to be sharing this news with you today. It’s truly an extraordinary opportunity and one that’s been a long […]
Other News
Company of the Day: Mahalo Marketing
Company: Mahalo Marketing Headquarters: 4005 Nine McFarland Dr, Suite 200, Alpharetta, GA 30004 Phone: 404-681-9700 Email: sjones@mahalomarketinginc.com Mahalo Marketing, Inc. acquires, develops and manages outdoor advertising assets in and around Atlanta, Georgia. The firm is a member of the OAAA, Geopath and the Outdoor Advertising Association of Georgia. Mahalo Marketing […]
Digital Billboard Content: the Good, the Bad, and the Ugly
By Gina Kuck, Daktronics Commercial Services “Digital billboards in the OOH space have an unmatched ability to impact consumers. The ability to create a connection comes from leveraging the characteristics of the technology with best practices as a foundation,” says Gina Kuck. Good and bad content We created the industry’s content guidelines […]
MTA Board Approves Outfront in New York
Insider reported yesterday that Outfront stock had risen on rumors of a tentative contract between Outfront Media and the New York Metropolitan Transportation Authority for advertising and communications franchises for subways, commuter rails and buses. The last detail required was approval from the Board of Directors of the MTA. Outfront announced in a […]
Geopath Market Spotlight: Chicago
Did you know… An average of 35 million visitors flock to Chicago each year. Chicago is home to 11 Fortune 500 companies. This week’s Geopath Market Spotlight focuses on the Chicago DMA. Infographics for the top DMAs and much more are available to Geopath members in their geekOUT Library. For […]
Company of the Day – Oliver Outdoor Advertising
Company: Oliver Outdoor Advertising Markets: Pennsylvania Headquarters: Pennsylvania Phone: 724-523-9780 Oliver Outdoor is a family owned outdoor advertising company based in Butler, Pennsylvania owned by John Butler. The company operates an 85 face billboard plant in Western Pennsylvania to the north of Pittsburgh. Paid Advertisement
Outfront Stock Surging on MTA rumors
A report on The Motley Fool web site noted a significant Monday increase in the share price and volume of trades for Outfront Media. This chart shows that Outfront stock has surged over the past five days. Volume has been high as well. The movement is reported […]
Agency Spotlight: Pearl Media
Company: Pearl Media Headquarters: 363 RT. 46 West, Suite 450. Fairfield, New Jersey 07004 Phone: 973-492-2300 Email: info@pearlmedia.com Pearl Media is an award-winning Out-of-Home and Experiential marketing agency headquartered in Northern New Jersey with offices in San Francisco, Miami, Chicago and Los Angeles. The company is changing how people experience […]
Tech Talk: OOH and Smart Cities
Stephen Freitas OAAA Chief Marketing Officer This month’s question is: What are some of the most exciting opportunities ahead as the OOH industry converges with smart cities over the next several years? Kevin Bartanian, EVP of Sales & Business Development, StandardVision Smart city applications are designed to manage urban flows […]
Meadow Outdoor Assists in Ontario, Oregon Tree Replacement
Argus Observer reports Meadow Outdoor is paying for removal of ash trees in Ontario, Oregon and the replanting of columar oak trees. The trees which will be removed are old, dying and infested with beetle borers. The first stage of the project involves East Idaho Avenue between Love’s Travel Stop […]