Other News

Billboard Insider Classifieds July 29, 2017

Billboard Insider Classifieds work.  Kevin Conlin of Autonomous Power Solutions wrote an article in Billboard Insider this week about a solar project which was generated off an inquiry generated by a Billboard Insider Article and the company’s Classified Ad. Classifieds cost $60 for 3 months or $120 for 12 months. […]

Out of Home Obituary – Stan Henderson

By Marty Williamson, Williamson and Associates. On July 25th the Outdoor Advertising Industry lost one of our great former independent operators, Stan Henderson. Stan gave me my start in the Industry when he hired me as an Account Executive in 1983. As my mentor, he taught me a great deal about the […]

Getting your website contact page right.

It crucial to have a good contacts page on your website.  The contacts page should tell clients who you are and make it easy for them to contact you.  Lakeland Outdoor’s contact page is a great example of what to do.   The page lists the name, picture, bio and […]

The Importance of Brand Safety in a Digital World

Advertisers Try to Avoid the Web’s Dark Side, From Fake News to Extremist Videos Marketers are reevaluating their approach to automated ad-buying and demanding more accountability In February, Kieran Hannon, chief marketing officer of Belkin International Inc., noticed an odd tweet asking the electronics maker why it was advertising on […]

Company of the Day: Keyes Outdoor Advertising

Company: Keyes Outdoor Advertising Markets: Indiana Headquarters: P.O. Box 50735, Indianapolis, IN  46250 Phone: 317-442-8132 Keyes Outdoor Advertising is a private, family-owned firm which was started in 1985 operates junior posters and bulletin at 31 locations in Indianapolis, New Castle and Hamilton County in Indiana.  Jeff Keyes is the company’s owner.  Keyes Outdoor Advertising is […]

Seeking Alpha Looks At Outfront Media

Insider likes and reads Seeking Alpha.  Brad Thomas is one of my favorite writers on the site. His focus is on Real Estate Investment Trusts, or REITS, a community that includes both Lamar and Outfront. Brad wrote an article this week focused on Outfront Media as well as the OOH […]

Conlin does the math on solar billboard lighting

By Kevin Conlin, Autonomous Power Solutions When does solar lighting make sense?  – let’s do the math In previous articles, I’ve discussed some of the technical aspects of building a reliable solar lighting system. But when does it make the most sense, financially? Answer: when conventional power is unavailable, and […]

Daktronics Meets TAA Requirements

From the Daktronics Blog  Trade Agreements Act (19 U.S.C. § 2501–2581), is intended to foster fair and open international trade. TAA requires that products must be produced or undergo substantial transformation within the United States or a designated country.  All Daktronics products offered in the United States are compliant with […]

Company of the Day – Lammers Outdoor

Company:  Lammers Outdoor Advertising Headquarters:  100 Western Ave., Findlay OH 45840 Markets: Ohio Phone: 419.422.5585 Email:  mike@lammersoutdoor.com Lammers Outdoor Advertising was started in 1951 and operates a billboard plant in the following communities in Ohio: Findlay Fostoria Upper Sandusky Carey Kenton Ada Bowling Green North Baltimore [wpforms id=”9787″] Paid Advertisement

Lamar uses traffic & weather trigger ads in emoji movie campaign

Lamar Advertising and Sony recently kicked off a fun new digital out of home campaign to promote the upcoming release of The Emoji Movie. Using Lamar’s dynamic digital capabilities, each billboard automatically displays a contextually relevant ad for The Emoji Movie triggered by the current traffic and weather conditions. This is […]