By Dan Hooper, Formetco Marketing Director When companies look to buy digital billboards and outdoor advertising supplies, they have a choice between large public or private equity companies and family owned businesses. While large public companies and private equities have their advantages, the benefits of buying from an established family-owned […]
Company: Orion Outdoor Markets: California Headquarters: PO Box 6341 Folsom, CA 95763 Phone: 800-272-3885 Orion Outdoor owns a 8 billboard structures and bus shelter outdoor advertising plant in Folsom and El Dorado Counties in California. The firm’s CEO is Beau Palley. Palley is a 25 year veteran of the outdoor business. He originally entered […]
Billboard Insider Classifieds work: “We have written new insurance business as a result of our ad in Billboard Insider.” Stu Lee, Bassler Insurance “When thinking as to how best to get the word out of our available position we thought of Billboard Insider. We are glad we did. The cost […]
St. Louis, MO – In the billboard business, key challenges and opportunities affect the biggest and smallest companies alike. That was Nancy Fletcher’s message to the IBO conference in St. Louis, MO (Independent Billboard Operators-USA). Fletcher is president and CEO of the Outdoor Advertising Association of America (OAAA). Fletcher pledged […]
Lamar’s Bill Ripp has installed over 2,500 digital displays across a 14 year span. At Lookout2017 Ripp said that even though Lamar has gotten quite good siting digital billboards, he still has to relocate some every year due to a lack of financial performance. Insider talked with Ripp about why digital […]
Insider wrote earlier this month about using drones to get billboard footage. A reader asked Insider why bother with a drone. The reason is that a drone can get you amazing video footage of a sign. This helps sales with clients and agencies. It’s doesn’t make sense to film all […]
Here are the details of the webcast and powerpoint in which Outfront announced the MTA contract win. Outfront CEO Jeremy Male began the call with an ebullient statement: “We’re very excited to be sharing this news with you today. It’s truly an extraordinary opportunity and one that’s been a long […]
Company: Mahalo Marketing Headquarters: 4005 Nine McFarland Dr, Suite 200, Alpharetta, GA 30004 Phone: 404-681-9700 Email: sjones@mahalomarketinginc.com Mahalo Marketing, Inc. acquires, develops and manages outdoor advertising assets in and around Atlanta, Georgia. The firm is a member of the OAAA, Geopath and the Outdoor Advertising Association of Georgia. Mahalo Marketing […]
By Gina Kuck, Daktronics Commercial Services “Digital billboards in the OOH space have an unmatched ability to impact consumers. The ability to create a connection comes from leveraging the characteristics of the technology with best practices as a foundation,” says Gina Kuck. Good and bad content We created the industry’s content guidelines […]
Insider reported yesterday that Outfront stock had risen on rumors of a tentative contract between Outfront Media and the New York Metropolitan Transportation Authority for advertising and communications franchises for subways, commuter rails and buses. The last detail required was approval from the Board of Directors of the MTA. Outfront announced in a […]
