FEPE International is inviting nominations for its Annual Awards – to be presented at its Annual Congress in Sorrento from June 6-8 – and is adding an important new category, the Rising Star Award. This will be awarded to someone aged 30 or under who has made an outstanding contribution to the Out […]
Other News
Company of the Day – Visual Outdoor
Company: Visual Outdoor, LLC Headquarters: 379 Bee Tree Ln. Blairsville, GA 30512 Markets: Northeast Georgia, Western North Carolina, and Eastern Tennessee Phone: (706) 745-9322 Visual Outdoor Advertising is owned by Terry Poteete and operates in Northeast Georgia, Western North Carolina, and Eastern Tennessee. They own and operate 71 billboards with 217 […]
Billboard Insider Classifieds January 13, 2018
Billboard Insider Classifieds work: “When thinking as to how best to get the word out of our available position we thought of Billboard Insider. We are glad we did. The cost of the ad was reasonable and the response was outstanding.” Jim Moravec, Stott Outdoor “We had over 25 companies inquire […]
Be Careful About Land Lease Increases
Insider sees lots of out of home land leases with fixed minimum rent increases of 2-5%/year. These leases are a bad deal for out of home companies because land rent increases faster than inflation and industry revenue growth. Inflation averaged 2.2%/year for the past 17 years. Nominal out of home […]
Outfront Billboard Leverages AR to Engage Consumers
NEW YORK, — January 11, 2018 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) announced today a campaign for Dogology, Inc., a New York city based virtual dog training startup, that showcases the ability to use augmented reality in out-of-home campaigns, along with out-of-home and mobile advertising creative developed by OUTFRONT’s […]
Company of the Day: Venture Outdoor
Company: Venture Outdoor Advertising Markets: Missouri Headquarters: 15664 Barton St., Overland Park, KS 66221 Phone: 913-730-8353 Venture Outdoor Advertising owns 62 billboard structures in Missouri. The company was started in 2013 by Randy Jackson. Prior to starting Venture, Jackson was a VP for CBS Outdoor in Los Angeles and a General Manager […]
Call for Entries: 2018 Local Case Study Contest
Insider wanted to help get the word out to all of you OAAA and Geopath members. OOH is the only form of traditional media producing constant growth in a highly-competitive advertising climate. A critical component of the success of OOH is its ability to produce […]
50% of AdWeek’s Top 2017 Campaigns are OOH
Courtesy of OAAA Last month AdWeek released its anticipated Top Best Ads of 2017, focusing on creativity and effectiveness. Five out of the 10 included large OOH components. 10) Halo Top “Eat the Ice Cream” Cinema Halo Top, the ice cream produced this grimly amusing, Kubrick-esque robot apocalypse spot, directed by YouTuber Mike Diva. The […]
What Toyota’s driverless car looks like.
Some people tell Insider that driverless cars will negatively impact the out of home because driverless cars will have no windows. Insider can’t imaging riding in a windowless vehicle. Insider ran across a couple pictures of Toyota Research Institute’s driverless car in a Mashable article. Looks pretty much like […]
Philly Tax issues
Philadelphia has a 7% tax on outdoor advertising but still wants to squeeze businesses and out of home companies for more. In 2016 the city decided to try to raise $118 million in additional revenue by reassessing 65,000 commercial and industrial properties, leaving 515,000 residential property parcels untouched. A group of […]