James A. (Jim) McLaughlin, president and CEO of Link Media Outdoor, today joined the board of directors of the Outdoor Advertising Association of America (OAAA). “Jim McLaughlin is respected by peers nationwide as a builder of growth and equity,” said Nancy Fletcher, president and CEO of the national trade association […]
Last Friday Insider talked about the pros and cons of hurricane frames. A manager of one of the top four billboard companies tells Insider hurricane frames aren’t just for hurricanes: “We have over 200 14X48 hurricane frames on structures in our market not because of storms, but because we move […]
Company: Meadow Outdoor Markets: Washington, Oregon, California, Idaho, Montana, Wyoming. Headquarters: PO Box 331, The Dalles, OR 97058 Phone: 800-221-4114 Meadow Outdoor is a family-owned, firm started by Joe Zukin in 1968. Joe began his association with the outdoor industry while President of Frontier Village Amusement Park in San Jose, CA in the 1960’s. […]
The Herald News reports that Fall River, Massachusetts expects to earn $8-10 million upfront and rental fees of $650,000/year for 20 years in exchange for permitting Boston based out of home company Capital Associates to put digital signs on 8 sites owned by the city. Mayor Jasiel Correia’s comment says […]
Insider is touring London, Paris, Brussels and Dortmund with his son. Shortly after arriving in London, I saw figures posted by PricewaterhouseCoopers for increases in digital ad spending in the UK. The first thing I noticed on arriving at the Paddington Train Station were several JCDecaux static boards as we […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
Company: Mackay Advertising Market: Texas Headquarters: 301 West Vickery Boulevard, Fort Worth, Texas 76104 Phone: 817-877-1866 Email: Teresa@MackayAdvertising.com Mackay Advertising operates billboards and is the exclusive provider of transit advertising in Fort Worth, Texas. The firm was started in 1985 and places ads on billboards, buses, bus shelters and bus […]
Classifieds cost $60 for 3 months or $120 for 12 months. To place you own Billboard Insider classified click here. Appraisals Signvalue appraises billboards. Art and Creative Billboards, Etc designs and prints billboard ads. Out of Home Creative designs billboard ads. Blue Sky Digital Printing designs billboard ads. Greg Callaham designs billboard ads. Billboard Structures Vertigo […]
Insider has financed hurricane frames for several clients. A hurricane frame is a backless billboard frame as opposed to a solid steel or wood billboard frame. Here are the pros and cons of hurricane frames. Pros: Hurricane frames are half the cost because there’s not as much steel. There’s […]
There are three reasons to avoid using Adobe’s Flash player to animate your out of home website: (1) Security and performance issues. Hackers have exploited several weaknesses in Flash to do nasty things. Flash also slows down your site and hogs bandwidth. (2) A terrible user experience. Chrome and Firefox […]
