Insider is introducing a new monthly column called Daily Billboard Blog’s ‘Three of a Kind’. In this feature Jason Morgan the owner of Daily Billboard blog will write about interesting billboards in Los Angeles. By Jason Morgan, Daily Billboard Blog Having lived in L.A. for ten years and having been cataloguing some of the amazing billboards filling the […]
Other News
Lamar to Allocate Billboard Space for Earth Week in Support of “360 for The Planet” Campaign
Lamar Advertising Company is donating digital billboard space in support of “#360fortheplanet,” a PSA campaign spearheaded by 1% For The Planet that will encourage businesses and individuals to take greater responsibility for the planet. 1% For the Planet is a global organization comprised of businesses, nonprofits and individuals working together for a […]
Company of the Day: Becker Boards
Company: Becker Boards Market: Arizona, Florida, California. Headquarters: 4350 E Camelback Rd, Suite B-195, Phoenix, AZ 85018 Phone: 480-370-7740 Becker Boards is the largest privately held billboard company in Phoenix. It was founded by Mark Becker, a former real estate lawyer and developer and entrepreneur Joseph White. In Phoenix, the company has almost 250 displays with […]
Billboard Insider Classifieds April 14, 2018
Billboards for sale ads cost $120 paid in advance by credit card. All other classifieds cost $60 for 60 days or $120 per year paid in advance by credit card. To place your classified Click Here. Appraisals Signvalue appraises billboards. Art and Creative Billboards, Etc designs and prints billboard ads. Out of Home […]
Kerry Yoakum on Privacy Developments
By Kerry Yoakum, Vice President of Government Affairs, OAAA Worldwide pressure is increasing to protect consumer data. Advertising relies on data analysis – including out of home media — to match ads to audiences. This data, gleaned from cell phones and other devices, is anonymous and aggregated, not personal. The […]
Cato Calls Billboard Law Unconstitutional
The Cato Institute and other conservative think tanks are supporting the legal attack on billboard law as unconstitutional infringement on free speech. Cato, based in Washington, DC, filed an amicus brief on April 10 in a case called Thomas v. Schroer, which challenges Tennessee’s billboard controls. “Tennessee’s statutory and regulatory […]
Who Should Be On Your Board?
A board of directors can be helpful as your out of home company grows and takes on outside investors. The board provides advice and accountability. Here are Insider’s thoughts on a board of directors. Smaller is better. Most groups function best at 4-6 members. The same goes for your board. […]
Engaging Consumers with User-Generated OOH
An OAAA Special Report By Nicole Randall, OAAA Communications Director, Brands have been using user-generated content (UGC) for social media campaigns since programs and apps like Instragram and Snapchat gained popularity. Advertisers quickly learned UGC about brands is created and shared by their customers, whether those brands or consumers recognize it or […]
Who makes what at Lamar
Lamar filed a proxy statement with details on the board of directors and executive salaries. Insider’s observations: Lamar’s independent board nominees include 3 family members and 4 outside execs with experience in fields critical to the company. Insiders – Kevin Reilly, Anna Reilly, Wendell Reilly. Media – Steven Mumblow, Owner of […]
Just Compensation Win in Oregon
By Chris Zukin, President, Meadow Outdoor Advertising, Dalles, OR Governor Kate Brown signed long-sought legislation April 10th , 2018 to protect billboards from un-compensated government taking. In the past, the state paid only salvage value. The new law requires the state to pay full compensation for loss of an outdoor […]