Insider is running a series on one independent out of home company’s experience installing its first digital billboard. This article will talk about pre-permitting and vendor selection. Future articles will talk about the installation and post-install sales. Comstor Outdoor owns over 400 faces in Ohio and Indiana. The company is […]
Other News
Geopath Market Spotlight: San Diego
Did you know: The first person to drive across the Coronado bridge was Ronald Reagan in 1969 San Diego Airport is currently the busiest single runway airport in the US This week’s Geopath Market Spotlight focuses on the San Diego DMA. Infographics for the top DMAs and much more are […]
Media Case Study Analysis Reaffirms Power of OOH
With permission from the OAAA. In a new strategy report using insights from award-winning media case studies, OOH was found to be a lead media channel. Of the campaigns that won the 2017 WARC Media Awards, OOH was used more as a lead media channel than any other medium except […]
Company of the Day: Coastal Outdoor
Company: Coastal Outdoor Markets: North Carolina, South Carolina. Address: 2025 Corporate Centre Drive #206, Myrtle Beach, SC 29577 Phone: 843-692-2334 Coastal Outdoor operates a plant with 902 bulletins and 24 digital billboards in North and South Carolina including following DMA’s: Myrtle Beach/Florence Charleston Wilmington The company was founded in 1996 […]
Marijuana Ads On Billboards – Washington versus Colorado
Our Insider article on the Colorado “Adopt a Highway” sign takeover by the marijuana industry brought us some follow up correspondence and information we wanted to pass along. Westword, through an open-records request to the Colorado Department of Transportation, learned that of the 287 miles of Colorado roadway that are currently […]
Reagan Sues Austin over Sign Code
The Austin Monitor reports that Reagan Outdoor Advertising has sued Austin, Texas claiming the city is violating the Texas Public Information Act by refusing to divulge information about how it arrived at the current CodeNext regs for billboards. During the drafting process Austin Removed the ability to appeal decisions to […]
Abry Partners Acquires Screenvision Media
New York, N.Y., June 6, 2018 – Screenvision Media, a national leader in cinema media and advertising, today announced that it has signed a definitive agreement whereby Abry Partners, a leading media-focused private equity firm, will acquire a controlling stake in the company. As part of the agreement, the company’s existing […]
Company of the Day – Cincy Digital
Company: Cincy Digital Headquarters: 7811 Laurel Ave. Cincinnati Oh. 45243-2608 Markets: Cincinnati, Ohio Phone: 513.342.6866 Email: sales@cincydigital.com Cincy Digital LLC is a locally owned OOH media firm in Cincinnati, Ohio. Cincy Digital owns one well located billboard with both north and southbound reads in a prime location on I-71 between two premier upscale shopping […]
Clear Channel Outdoor Extends Credit Line
Clear Channel Outdoor has signed a new $75 million credit agreement with Deutsche Bank and other lenders to replace an existing $75 million credit line which was expiring in August. The terms include: A borrowing base equal to 85% of eligible accounts receivable borrowing rate equal to fed funds plus […]
Make your lease binding on successors, heirs and assigns.
Make sure your leases binding on successors, heirs and assigns. That’s the lesson of Tavakoli v CBS Outdoor. Here’s a summary of the case. In 1993 National Advertising entered into a lease with Fred Cullincini for the operation of a billboard along Highway 99 in Stockton CA. The lease […]
