By OAAA Kannon Shanmugam is a name you may not have heard. But don’t forget it, because you’ll probably hear it again. Shanmugam represented the OOH advertising industry in Scenic America’s lawsuit against digital billboards. On October 16, 2017, the US Supreme Court declined to take the case, ending the […]
Clear Channel Outdoor has a much bigger international out of home presence than either Outfront or Lamar. Insider prepared this chart after reviewing the 2016 10-k’s of each company. There are pros and cons to the international out of home business. Pros: Ability to diversify by participating in […]
The IBO (Independent Billboard Operators, IBOUSA.org) Cooperative Marketing Program shifts gears as advertisers and buying groups take notice of the scale and ease of access offered by its nationwide network of over 100 independent operators. Growing with more than 37,000 traditional faces and 625 digital units in the portfolio, and […]
Company: Porter Outdoor Advertising, LLC Headquarters: Indiana Office – 12 N. 17th Street, Richmond IN 47374 Ohio Office – 1609 Edison Avenue, Hamilton OH 45011 Markets: Indiana & Ohio Phone: Indiana 765.962.3220 Ohio 513.284.4575 Email: rpeterson@porteradvertising.com Porter Advertising is a family owned business serving Eastern Indiana and Western Ohio since 1945. […]
Insider pointed out last week that Lamar has a higher market cap than Outfront and Clear Channel Outdoor because it is less reliant on short term transit and airport advertising contracts and less reliant on international revenues. Here’s a chart showing the dependence of Outfront Media, Clear Channel Outdoor and […]
Company: Premier Signs Markets: Minnesota, North Dakota Headquarters: 601 1st St N, PO Box 66, Mentor Minnesota 56736 Phone: 218-289-4009 Email: jordan@premiersignsllp.com Premier Signs operates 115 static billboard faces and two Daktronics digital billboards in Northwest Minnesota and Eastern North Dakota. The firm was started approximately 10 years ago. […]
In a world of advertising clutter, brands are continually challenged to break through a myriad of messages to engage consumers. The power of outdoor advertising not only lies in its size (it’s kind of hard to miss a 14×48 foot billboard), but in its ability to extend beyond the box – quite literally with embellishments. Outdoor […]
The Newnan Herald Times reported the death of Rocky Haygood of Adairsville, Georgia. He was working on a billboard and fell on Friday at 11:30 AM. According to the article, at the time of the accident, police believe Haygood was attempting to reach for a set of wires while his […]
Billboard Insider Classifieds work: “We have written new insurance business as a result of our ad in Billboard Insider.” Stu Lee, Bassler Insurance “When thinking as to how best to get the word out of our available position we thought of Billboard Insider. We are glad we did. The cost […]
Insider knows a home builder in Indiana who rents one of Insider’s billboards adjacent to a competing home builder’s office just to troll the competitor. Ike Wingate of Wingate Media spotted this delicious case of trolling. Insider’s take: Don’t by shy about approaching competitors to go on billboards near the […]
