Billboard Insider Classifieds work: “We have written new insurance business as a result of our ad in Billboard Insider.” Stu Lee, Bassler Insurance “When thinking as to how best to get the word out of our available position we thought of Billboard Insider. We are glad we did. The cost […]
“A study by Zenith Optimedia found that people are exposed to OOH for 107.2 minutes each day. meanwhile a Microsoft Corp. study found that a goldfish has an attention span of nine seconds while a human’s is only eight! What does this mean for communicators? To deliver a message effectively, […]
Roy Park, Jr., the owner of Park Outdoor, is the author of Sons in the Shadow, an unflinching chronicle of his time working for his father Roy Park Sr at Park Communications as well has his subsequent experience buying Park Outdoor from his dad. Insider recommends the book for those […]
Revere, MA is setting up a subcommittee to review the city ordinances for billboards. The Revere Journal reports that with a current moratorium on billboards expiring March 5, 2018, the committee hopes to have reviewed and tightened up the current ordinances by that date.The current ordinance allows billboards by special permit […]
Greg Callaham Graphic Design recently won four American Graphic Design Awards. Graphic Design USA, a national trade publication sponsors the annual competition. Insider had a chance to interview Greg Callaham on the recent success for his firm. Greg, congratulations on your four American Graphic Design Awards. Can you provide us […]
One of the overlooked stories of the Trump Administration has been the absence of regulatory activity impacting out of home companies, or other industries for that matter. The reason is Executive order 13771. The order was issued on January 30, 2017. Here are the key points: Any executive department or […]
WBUR has a post on how the University of Maine is buying billboards to advertise that it is discounting out of state tuition for students who meet certain academic standards. NJ.com reports that Kean University is spending $303,000 on 10 strategically placed billboards in New Jersey, Delaware and Philadelphia to […]
Company: Prime-Site Media, LLC Headquarters: 39555 Orchard Hill Place, Suite 600, Novi MI 48375 Market: Lower Michigan Phone: 248.449.2959 Email: jay@prime-sitemedia.com Co-Managing Partners Jay Carll and Bob Klausmeier bring strong experience to their all digital billboard plant located in lower Michigan. Bob took some time with Insider last year to discuss the digital […]
DANVILLE, Ill. — (October 25, 2017) — Once rivals in the highly competitive LED electronic display industry, today Watchfire Signs and YESCO are collaborating on a number of high profile digital sign projects, including two high resolution digital billboards in St. George, Utah. Click to Tweet. YESCO recently selected Watchfire […]
Company: Porlier Outdoor Advertising Markets: Missouri, Kansas Headquarters: 127 Mulberry Street, Foristell, MO 63348 Phone: 636-463-2100 Porlier outdoor operates a billboard plant in Missouri and Kansas. The signs are clustered from St Louis west to Kansas City. The firm was started in 1988 by Brent Porlier. Insider talked with […]
