Other News

Geopath Market Spotlight: Charleston

Did you know? More than 8 million tons of cargo pass through the port of Charleston each year, making it the largest cargo port on the Southeast coast. The first official battle of the Civil War occurred in Charleston with the battle of Fort Sumter. This week’s Geopath Market Spotlight […]

Company of the Day: WV Outdoor

Company: WV Outdoor Markets: West Virginia, Ohio, Maryland Headquarters: 1389 Charleston, Road, Poca, West Virginia  25159 Phone: 304-342-0932 WV outdoor is the largest independently owned out of home advertising company in West Virginia.  WV Outdoor operates over 1,400 billboard faces in West Virginia, Ohio, Kentucky and Maryland.  The plant includes posters, bulletins and […]

This Video Should Be On Every OOH Website

OAAA has prepared an outstanding two-minute video that makes the case for out of home.  You can watch the video below.  Insider thinks this video should be embedded on the Why Outdoor page of your website.  It makes a powerful visual case for why out of home advertising is a […]

Vector Acquires Direct Media USA

NEW YORK, Feb. 5, 2018 /PRNewswire/ — Vector Media, an innovative media company specializing in large-format transit media, traditional Out-of-Home (OOH) media and the creation of interactive brand experiences, today announced the acquisition of Direct Media USA, one of the nation’s largest municipal transit advertising companies. The combined company will maintain transit […]

Venture Backed Companies Using Out-of-Home

NEW YORK, Feb. 5, 2018 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) announced today that the company has launched out-of-home (“OOH”) campaigns with 100 venture-backed brands in 2017, a 30 percent increase from 2016. Some notable collaborations include TodayTix, WeWork, Oscar, MakeSpace, Casper, Rent The Runway, Bumble, and more. “Out-of-home advertising continues to be […]

Supplier Spotlight: 4 Questions for OOH Printers

  By, Kerry Yoakum Vice President of Government Affairs, OAAA OAAA regularly features Thought Leadership Q&A from its committee members. This month, OAAA presents the Supplier Spotlight, asking OOH printers four insightful questions: What are the major opportunities and challenges facing printers today? What are the largest customer categories for […]

Company of the Day – Wright Advertising

Company: Wright Advertising Corp. Headquarters: 1347 South Laramie Ave., Cicero, IL 60804 Market: Illinois and Indiana Phone: 708-652-6020 Email: wa@wrightadvertising.com Wright Advertising Corporation, established in 1949, is a provider of bench advertising in the Midwest. Their ad benches are present at prime locations such as well traveled and highly visible […]

Feds Saying No to NY and AZ on Highway Signs

  Feds Take Action To . . . Penalize NY State for Signs on Right of Way; Block Privatized Rest Areas in Arizona Federal transportation authorities are withholding $14 million in highway funds to New York State as punishment for installing signs on the public right of way that do […]

Primary Media Buys Hoss Outdoor

North Texas’ largest independent billboard operator is proud to announce a recent addition to its ever increasing imprint in the DFW market. In 4th Quarter 2017, Primary Media Outdoor Advertising finalized its acquisition of Hoss Outdoor Advertising. With over fifty additional billboards, primarily located along the rapidly expanding I-30 corridor, […]

Scenic America’s 2017 report

Insider read Scenic America’s 2017 report over the weekend.  Some items to note. Here’s a map showing Scenic America local affiliates and offices.  If you see a blue pin in your market you can expect flak from a Scenic affiliate when you want to do things. Scenic America’s annual budget […]