Other News

Using Sample Content To Sell Digital Ads

Watchfire Signs did a concise three minute interview with New South Outdoor’s Neil Bell on how to use sample content to sell more advertising.   Bell gives these sales tips: Use spec art with the prospect’s logo or with creative for a similar business. Give examples of dynamic content (e.g. […]

Texas Transportation Commission Against Removing Billboard Height Restrictions.

Insider has learned that the Texas Transportation Commission voted 3 to 2 at an August 31, 2017 meeting to eliminate a proposed change by TxDOT to the state’s billboard regulations which would have removed the 42.5′ height standards for new and relocated billboards.  A 42.5′ height limit will be formally […]

Fairway Outdoor Requests Wilmington Code Amendment

Port City Daily reported that Wilmington NC’s City Council will hold a public hearing this week on whether to approve an amendment to the city’s Land Development Code allowing for the trimming or removal of trees on private property, as well as on city streets, to better provide unobstructed views […]

Company of the Day: Mile Hi Outdoor

Company: Mile Hi Outdoor Market:  Colorado. Headquarters: 9250 E Costilla Ave, Suite 500, Greenwood Village, CO  80112. Phone: 303-783-4000. Email: sales@milehighoutdoor. Mile Hi Outdoor was founded in 1996 and owns 400 billboard faces, including 9 digital faces in the Denver Metro area and the state of Colorado.  Mile His is also […]

McCaffrey Leaves Clear Channel Outdoor

DETROIT (September 5, 2017) — Gas Station TV (GSTV), one of the largest media networks in the United States, today announced Sean McCaffrey as its new President and Chief Executive Officer effective immediately.  McCaffrey succeeds David Leider, GSTV’s co-founder and CEO of nearly 12 years, who grew the company to a national presence […]

2 New Cape Coral Digital Billboards

ABC7 reports that Lamar is installing two new digital billboards in Cape Coral Florida.  One billboard is at Veterans Parkway at Del Prado boulevard and the other is at the foot of the Cape Coral Bridge.  The city agreed to lease the land to Lamar in June 2016.  Lamar is […]

Geopath Market Spotlight: Indianapolis

Did you know… Indianapolis has the second most monuments and memorials in the nation with 33, behind only Washington DC. This week’s Geopath Market Spotlight focuses on the Indianapolis DMA. Infographics for the top DMAs and much more are available to Geopath members in their geekOUT Library. For more information […]

Company of the Day: Mid-America Advertising

Company: Mid-America Advertising Headquarters: 100 W. Hazel Dell Road, Springfield, IL 62712 Markets:  Illinois, Missouri & Kansas Phone: 217-585-7110 Email: info@midamericaadvertising.com Established in 1993 by Partners Jeff Stauffer, Bob Connors and Dave Stukenburg, Mid America Advertising specializes in interstate and primary highway locations.   [wpforms id=”9787″]   Paid Advertisement  

What’s Next? Big Things Happening in OOH

By Nancy Fletcher, President and CEO, OAAA OAAA’s fall calendar is loaded with new benefits to help you sell, manage, and promote OOH advertising. In October, Nielsen will release new research that shows how OOH activates online advertising.  This is the next phase of Nielsen research, building on its recent […]

Robert “Bob” Dahl Obituary

Robert “Bob” Dahl, age 71, of Bourbonnais, passed away Tuesday, August 8, 2017 at Hope Hospice in Cape Coral, Florida.  He was 71 years old. He was born August 9, 1945 in Kankakee, the son of Harold Curtis & Marguerite Joy Brumbaugh Dahl. Bob was the founder and president of […]