By Josh Lawton, COO and Co-Founder, Abraxas Technology It’s not hard to figure out that the out of home industry is moving into the digital world even though, the total number of digital billboards pales in comparison to the total number of analog boards in the US. As of 2017, […]
Other News
State Legislator Opposes New Haven Digital Sign
Insider has previously written about the efforts of two New Haven, CT Alderman to oppose a 10 by 23 digital billboard which has been legally erected at 1057 Whalley Avenue and Emerson Street by Advertex. Make sure you get both your state and local permit is the lesson from this […]
Hiscox Displays Real-Time Cyber Attacks in DOOH First
This innovative billboard campaign by Grand Visual not only highlights the importance of cybersecurity but also uses the dynamic programming potential of digital billboards by displaying cyberattacks on the billboard in real time. In a bid to drive awareness of advanced cybercrime and the threat to small businesses, Hiscox insurance […]
Company of the Day – Admiral Outdoor Advertising
Company: Admiral Outdoor Advertising, LLC Market: Duplin County, North Carolina. Headquarters: 5752 S. US Highway 117, PO Box 160, Wallace, NC 28466 Phone: 910-285-1047 Email: Info@admiraloutdoor.com Admiral Outdoor operates a billboard plant in Duplin County in eastern North Carolina. The company was started in 2006 when owner Pete Murphy was in […]
Vince Miller on Blip
Insider has written before about Yesco’s partnership with Blip to sell digital billboard ads. DDI Media recently partnered with Blip as well. Here are Vince Miller’s thoughts on the partnership. Insider is intrigued with the possibilities of using Blip to sell short term advertising. By Vince Miller President, DDI Media […]
Vendor Spotlight: Formetco
Vendor: Formetco Products: Digital Billboards, Billboard Hardware, Billboard Lighting, Safety Equipment Address: 2963 Pleasant Hill Rd., Duluth Georgia 30096 Phone: 1-800-367-6382 Formetco is a privately-held firm which manufactures digital signs and sells billboard products. Jock Gibb is Vice President of Sales. He began his career with Formetco in 1993. Today, […]
How Billboards Cheer Olympic Champs
As a service, OAAA is providing a quick way to congratulate local Olympic winners on digital billboards. This article explains how it happened. On February 11: “Send me the template,” said a billboard GM in northern Ohio, “and I’ll get that up right away.” It was 7:37 in the morning. […]
Billboard Insider Classifieds
Billboard Insider Classifieds work: “When thinking as to how best to get the word out of our available position we thought of Billboard Insider. We are glad we did. The cost of the ad was reasonable and the response was outstanding.” Jim Moravec, Stott Outdoor “We had over 25 companies inquire […]
Digital Outdoor helps independents secure national advertising.
Scott Fiaschetti of Geopath interviewed Larry Clark, Christine Lanziano and Jeff Randazzo of Digital Outdoor Advertising about how their streamlined RFP process helps 112 independent out of home advertising companies compete for advertising. An interesting read if you are an independent out of home advertising company looking for additional digital […]
Outdoor Advertising Accidents Decline
OSHA has a searchable database on accidents and fatalities. Insider sorted the database based on the NAICS code 541850 (outdoor advertising) and the results were encouraging. Accidents and fatalities are trending down. Annual outdoor advertising accidents and fatalities were 1.6 and 0.8, respectively, for the last five years versus a […]