Citilabs, a leading mobility analytics solution provider, announced today that they have inked an agreement with location data provider SafeGraph to incorporate smartphone app movement data into Citilabs’ Streetlytics mobility analytics platform. Streetlytics leverages information from billions of GPS, cellular, connected car, Bluetooth and ground truth data to measure […]
Company: Murray Outdoor Communications Headquarters: 418 Boston Turnpike, Shrewsbury, MA 01545 Phone: 508.842.7764 Email: sales@murraybillboards.com About Murray Outdoor: Murray was founded in 1988 by Robert and Joseph Murray. Since its inception, Murray has built new locations, one by one, to provide coverage on New England’s major highways. The company features bulletins, mostly 14′ by […]
Lamar’s Bill Ripp spoke on siting digital billboards at Lookout2017. Ripp is VP Digital Development at Lamar Advertising. He’s also the Chair of the OAAA Digital billboard committee. Ripp’s had a hand at installing 2,000 digital billboards during his 18 years at Lamar. Here are some highlights of his talk […]
By Ken Klein, EVP of Government Affairs for OAAA In a First Amendment victory, a federal appeals court ruled against San Francisco’s required warning labels on advertisements for sugary drinks (September 19). The California State Outdoor Advertising Association challenged the city ordinance, along with the American Beverage Association and the […]
Did you know… The temperature in Tampa has never hit 100 degrees. Tampa is home to the longest continuous sidewalk, Bayshore Boulevard, which is 4.5 miles long. This week’s Geopath Market Spotlight focuses on the Tampa DMA. Infographics for the top DMAs and much more are available to Geopath members […]
Company: Munn Outdoor Advertising Markets: Mississippi Headquarters: 772 Highway 49 N, Hattiesburg, MS Phone: 601-264-7446 Munn Outdoor operates a billboard plant in with 119 faces in the following Mississippi communities: Brooklyn Collins Columbia Hattiesburg Lucedale New Augusta Purvis Prentice Sumrall Wiggins The company is affiliated with Munn Enterprises which was started in 1986 […]
Rainbow Kirby-Stearns is a Marketing Communications Specialist at Clear Channel Outdoor. Liz Rave is a marketing director at Outfront Media. They’ve written a terrific article for the Interactive Advertising Bureau (“IAB”) on how to use digital out of home effectively. Insider thanks Kirby-Stearns and Rave and the IAB for permission […]
Yesterday Scott Vivian of Drone it Texas posed 8 questions you need to ask before hiring a drone company to film your billboards. Today Vivian talks about drone filming costs and challenges. What does it cost to hire a drone company to video boards. Cost for a good video shoot […]
By Nancy Fletcher OAAA President and CEO Response to back-to-back hurricanes showcased the speed and reach of today’s out of home (OOH) media. In Florida, the well-organized state outdoor advertising association sent multiple, localized emergency templates for digital billboards BEFORE the storm. Here’s what happened inside the OOH industry as Hurricanes Harvey and […]
Company: Moyer Outdoor Advertising Market: Pennsylvania Headquarters: 300 Armand Hammer Blvd., Pottstown, PA 19464 Phone: (610) 327-1122 ext. 107 Moyer Outdoor owns a single digital illuminated board located on the Route 422 Bypass in Lower Pottsgrove township at the Armand Hammer Blvd exchange on the property of A.D. Moyer Lumber, Inc. […]
