Other News

Company of the Day – Roc Outdoor Advertising

Company:  Roc Outdoor Advertising Headquarters: 3200 Abigail Ct, Jonesboro, Arkansas 72404 Markets:  Arkansas  Phone: 870.336.2117 About: ROC Outdoor Advertising operates 64 static billboard structures and a mobile billboard division serving the following Arkansas communities: Jonesboro Brookland Paragould Bono Blytheville Augusta Harrisburg Manila The company is locally-owned and an operator associate in the IBOUSA.  Zach Beliew […]

Out of Home Advertising Up 1.9% in Q3 2017

November 17, 2017 (Washington, DC) – Out of home (OOH) advertising revenue rose 1.9 percent in the third quarter of 2017 compared to the previous year, accounting for $1.78 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). Year-to-date 2017 the OOH industry is up 1.3 […]

Link Media 3rd Quarter Revenues Grow 51%

Boston Omaha Corporation, the parent company of Link Media Outdoor, announced its financial results for the third quarter ended September 30, 2017 in connection with filing its Quarterly Report on Form 10-Q with the Securities and Exchange Commission.  The Form 10-Q can be found at www.bostonomaha.com.  Here are the highlights. Revenue increased […]

Rate This Board By Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s board is […]

Company of the Day: Roadside Outdoor

Company: Roadside Outdoor Markets: South Dakota, Wyoming and Nebraska. Headquarters: 645 S. 5th St, Hot Springs, SD  57747 Phone: 605-745-7047 Roadside Outdoor advertising is owned and operated by Floyd C. Simunek.  The company built its first first structure in South Dakota in 2002 and has more than  50 structures in three states.  Roadside Outdoor’s […]

Billboard Insider Classifieds November 18, 2017

Billboard Insider Classifieds work: “We have written new insurance business as a result of our ad in Billboard Insider.”  Stu Lee, Bassler Insurance “When thinking as to how best to get the word out of our available position we thought of Billboard Insider.  We are glad we did.  The cost […]

How Digital Data & Innovation are Making OOH a Core Media Buy

By Stephen Freitas OAAA Chief Marketing Officer   Over the past several years, there has been a flood of new technologies transforming the out of home (OOH) industry, resulting in major shifts to nearly every aspect of the business. The transformation began a few years ago with the development of high-quality, high-definition […]

Design Tips By Porlier Outdoor

This week’s design tips come from Porlier Outdoor.  We featured Porlier as our company of the day in October. CREATING SUCCESSFUL BILLBOARD LAYOUTS Creating successful billboard layouts is something we strive to do everyday because a billboard design is as important as a billboard location. No matter what billboard company you choose for your advertising needs, […]

Lamar Highlights Digital Capabilities

Lamar has produced a 3 minute video showing how to combine digital billboards and dynamic content: day-parting, weather-related ads, traffic-related content , live scores, trending items, countdowns, and social media content.  Nice job Ian. [wpforms id=”9787″] Paid Advertisement

Company of the Day: Reagan Outdoor

Company: Reagan Advertising Markets: Utah, Central Texas, Nevada Headquarters: 1775 North Warm Springs Road, Salt Lake City, UT  84116 Phone: 801-521-1775 Reagan Outdoor has been a leader in the outdoor industry for over 50 years.  The company was started in 1965 by William Reagan.  The company is privately held and has a billboard plant […]