Columbus, OH – February 22, 2018 – The Columbus office of Lamar Advertising Company (Nasdaq: LAMR), in partnership with the Ohio Farm Bureau, has succeeded in converting a roadside billboard into a giant 3D corn stalk to raise awareness of the grassroots organization, whose mission is to advance agriculture and […]
Other News
Searching the Billboard Insider Archives
Looking for an old Billboard Insider article? There are two options. 1. Use the Search Bar There’s a search bar in the top right hand corner of every page of the site. Type in any subject and you’ll get back a list of archived articles. Insider typed Clear Channel Outdoor […]
Out of Home Media in the Data Revolution
With permission from Extension Media. By Mark Boidman, Susan Wang, and Brandon Yoshimura, PJ SOLOMON The Out of Home media and advertising (“OOH”) industry is undergoing a digital and data-driven transformation. OOH reaches consumers who are “on the go” or in transit and encompasses a variety of formats including billboards, posters, […]
Installing a 14 by 46 wrap digital in the winter
What’s it like installing two 14 by 46 radius digital signs in the middle of winter? Insider talked with Glenn McGann of billboard fabricator Selective Structures to find out. Glenn, what was the project? This project was two 14 by 46 digital screens on each end of the Louisville Convention […]
AdMobilize Goes Real Time At ISE 2018
AdMobilize co-founder and CEO Rodolfo Saccoman was in Europe last week at ISE 2018 in Amsterdam as AdMobilize looks to expand their reach. While he was there Rodolfo provided this real time demo of the AdMobilize product and its crowd analytics solutions. It offers promise for generating insights from vehicles […]
Company of the Day – Ace Outdoor Advertising
Company: Ace Outdoor Advertising Market: Shreveport, Bossier City, LA and Tyler TX Headquarters: 15560 FM 279, Chandler, TX 75758 Phone: 903-520-1788 Email: ace@aceoutdoor.net Ace Outdoor offers bulletin, trivision and digital displays in Shreveport, Bossier City, Louisiana and Tyler, Texas. The company is owned by Mike Grace. They recently have added 5 new digital panels to their […]
Utah Looking At New Billboard Bill
The Utah House Transportation Committee reviewed a new billboard bill, HB361 last week in a hearing, where opposition from the Utah League of Cities and Towns became public. The House Majority Whip Francis Gibson, sponsor of the bill, says the measure seeks to better define a method of putting a value to signs […]
West Hollywood Building Revamp includes billboard.
The West Hollywood Planning Commission recently approved a building renovation at 9091 Santa Monica Blvd. WeWhoville wrote about the approval and the following passage caught Insider’s eye (italics ours): The Historic Preservation Commission earlier had voted down a plan for a rooftop deck. Its concern was not about possible noise […]
Geopath Market Spotlight: Kansas City
Did you know Swope Park, at 1,805 acres, is more than twice the size of New York City’s Central Park. Kansas City has more barbeque restaurants per capita than any US city. This week’s Geopath Market Spotlight focuses on the Kansas City DMA. Infographics for the top DMAs and much […]
Company of the Day: Action Outdoor
Company: Action Outdoor Market: Metro Atlanta and Dahlonega, Georgia Headquarters: 3512 Old Milton Parkway, Alpharetta, GA 30005 Phone: 678-624-9275 Email: info@actionoutdoor.com Action Outdoor was originally formed in 1992 between partners Jack Hartrampf and Larry McCurdy. Both Jack and Larry were real estate brokers with Metro Brokers and through their expertise in dealing with commercial […]