Company: Capitol Outdoor Markets: California, Florida, Maryland, New Jersey, New York, Pennsylvania. Headquarters: 3286 M Street, NW, 3rd Floor, Washington DC 20007 Phone: 888-550-8573 Email: info@capitoloutdoor.com Capitol Outdoor is an advertising company based on Washington DC. The company was founded in 1990 by John Polis and Christopher Tavlarides. The company operates a […]
Billboards can be an effective way to call attention to a product or TV show or radio show or podcast. But stunts can backfire. Hollywood Reporter writes that Henry King rented billboards on Cahuenga Boulevard across from Universal Studios and on Venice Boulevard in Culver city to advertise his movie […]
PJ Solomon investment banker Mark Boidman gave a fast-paced talk on the strengths and risks of out of home at the May 7-9 GO2018 conference. Here’s a summary. Out of Home Strengths The big audience. Out of home is the only form of media which can deliver an unsplintered audience. […]
Courtesy of Daktronics OOH Advertising When you measure IQ, typically you think of an intelligence test. But what if we told you there’s another IQ test that measures brilliance, specifically for digital Out of Home billboards? We’re talking about Image Quality. Breaking it down When you think of image, it […]
Hari Sundaresan, Chief Procurement Officer of BT Group, one of Britain’s biggest companies and advertisers, will deliver a keynote at this year’s FEPE International Congress in Sorrento on June 6-8, looking at the growing role and importance of procurement as a strategic sourcing function within BT and how this flows […]
Company: Canyon Outdoor Media Headquarters: 9601 W. State St., Boise ID 83714 Markets: Boise, Meridian, Nampa & Fruitland Idaho Phone: 208.938.8880 Email: info@canyonoutdoormedia.com Today’s Canyon Outdoor Media has enjoyed tremendous growth since it was started providing billboard advertising in Boise, Meridian, Nampa & Fruitland Idaho in 2003. Recently, Canyon Outdoor Media has been putting innovation to […]
A unanimous three-judge appeals court said Scenic Kentucky cannot challenge the state’s regulation of digital billboards and vegetation control because Scenic does not have “standing” in court. Background In late 2015, the Kentucky Legislature approved bills to regulate digital billboards and allow vegetation control along roadways. Scenic Kentucky challenged both […]
The Whiteheart Outdoor Advertising plant is for sale. Insider talked with Whiteheart’s broker, Stephen Minnich of Piedmont Business about the transaction. Steve, Tell us about the plant. Whiteheart Outdoor Advertising Company owns 18 sign structures with a total of 35 sign faces, all of which are offered for sale. […]
Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer makes recommendations on how to improve the ad. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard […]
For a week, Endangered Species Day, powerful images of animals at risk from the National Geographic Photo Ark will be featured on billboards in 22 countries and on every continent except Antarctica. This campaign, supported by 31 out-of-home operators is a global effort to raise awareness about populations of species in […]
