Adams Outdoor Advertising announced their acquisition of 22 new assets in the city of Virginia Beach. The boards are strategically located on major roadways in the City: Interstate 264, Shore Drive, Virginia Beach Boulevard and Bonney Road. Insider spoke with Jim Balestino, General Manager of the Adams office in Norfolk, Virginia. […]
Want to generate a 37% return on investment, risk-free? Replace your old HID billboard lights with high efficiency LED lights. Insider achieved a 37% return on investment by replacing 6 old HID lights on this Clear Lake, Iowa billboard with new high efficiency Holophane LED lights from Reliable Electric. Look […]
“We need to stop thinking of OOH as a stand-alone billboard or a bus shelter poster and start thinking of how it can interact with and engage with its audiences. History Channel’s Unforgotten Soldiers brought a black and white World War I photograph to life on one of Aukland’s busiest […]
Wisconsin State Journal reports that Adams Outdoor Advertising is appealing a decision by Madison officials to deny a request to modify 22 billboards. The City’s Urban Design Commission will review the appeals on Oct 11. Adams seeks to increase the billboard heights or install digital displays. Adams has sued Madison, […]
Company: Orange Barrel Media Markets: Nationwide Headquarters: 250 North Hartford Ave, Columbus, OH 43222 Phone: 614-294-4898 Orange Barrel Media designs and operates high profile advertising displays in multiple cities including Los Angeles, Chicago, Wash DC, Denver, Charlotte, Nashville, Columbus, Cleveland and Cincinnati. The firm was started in 2003. Pete Scantland […]
Hurricane Harvey and Irma have put storm preparedness top of mind. Timur Colak, CEO of digital billboard manufacturer Lightking, spoke at the September 2017 IBOUSA meeting on LED Billboards and storm preparedness. Insider asked Timur to summarize his talk. Timur, what parts of the country are at risk for major […]
Idaho State Journal reports that Pocatello is considering a permanent ban on billboards. The Pocatello City Council issued a temporary ban on billboards in June. The City council is setting up a committee including representatives of sign companies, citizens and city staff to study the issue. A city council study […]
By Alli Collier, OAAA Marketing Programs Manager Last week’s Advertising Week was nothing short of “remarkable,” in true New York City style. With hundreds of panels and networking events to choose from, it was hard for any advertising professional not to participate in the outstanding content offered this year. Throughout […]
Company: Outdoor Signs Headquarters: 3625 N. Hall St., Dallas TX 75360 Market: Texas Phone: 214.615.2727 Based in Dallas Texas, Outdoor Signs has 3 digital boards in Dallas as well as over 250 static faces throughout Texas. The company is owned by Charles Cooper. Outdoor Signs is a member of the […]
WALTHAM, Mass., October 4, 2017 – Adelphic, a Viant® people-based, self-service platform for cross-channel programmatic advertising, announced today the addition of digital out-of-home (DOOH) inventory to its platform. This all-new offering enables advertisers to access Adelphic’s digital out-of-home inventory via Rubicon Project’s Private Marketplace (PMP). Through partnerships with both Clear […]
