StreetMetrics, the leader in Transit OOH media measurement, has announced its partnership with Gateway Outdoor Advertising. The partnership reinforces and validates that regional transit advertisers are interested in analytics and insights to measure the performance of their campaigns. “Local advertising dollars are being allocated to online and digital mediums due […]
PARIS, FEBRUARY 13, 2024 JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces the launch of the first global airport programmatic DOOH offer, a first-of-its-kind solution that empowers brands and agencies to execute targeted, dynamic and contextualised advertising campaigns effortlessly across JCDecaux’s programmatic-enabled airports through the […]
Company: Jared Outdoor Advertising Markets: Missouri Address: 2870-A S. Ingram Mill Rd, Springfield, Missouri, 65804 Phone: 417-877-7900 Jared Outdoor operates a billboard plant with 46 total faces and 9 digital faces in Southwest Missouri. Curtis Jared is the company’s owner. To receive a free morning newsletter with each day’s Billboard […]
Billboard Insider talked with out of home leasing and development expert Andy Goodman about trends in billboard development and leasing. You’ve been busy developing signs Yes we’ve completed a few digital signs for clients. The most recent one was in the city of Yucaipa on the 10 Freeway for Leonard and […]
It has been almost two years since we wrote about the approval by the Baltimore Planning Commission for a set number of digital signs in the North Harbor area. Southbmore.com is reporting that seven digital have now been installed. Here is the announcement from the Downtown Partnership of Baltimore. In […]
Stockholm, Sweden: Anić Outdoor, which has developed the biggest large format out of home (OOH) network in Croatia, has chosen DoohClick as its ad network management partner. The appointment is integral to the growth plans of Anić’s out of home business which encompasses more than 400 static and digital large […]
Company: InSite Street Media Corporate Office: 15303 Ventura Blvd. Suite 1490, Sherman Oaks, CA 91403 Markets: New York Metro Washington, DC Tampa/St. Pete Miami Metro Los Angeles Atlanta Phone: (310) 559-1600 Email: arockwell@insitesm.com InSite Street Media is a leading operator of Street-Level Media including Transit Shelters, Transit Benches and Bus […]
A reader asks, “Do you have any tips or best practices on how to get out in front of the political ad dollars…” Billboard Insider put the question out of home sale expert Kevin Gephart. WIN #1: Selling Political candidates and ballot issue referendum messaging. “All politics are local” is […]
Last Friday Billboard insider wrote about Genlogs.io, a company which wants to rent space on billboards to install sensors which measure the real time flow of trucks. Several readers wondered if there privacy issues associated with the product. Billboard Insider asked Genlogs.io CEO Ryan Joyce to address the issue. Ryan, exactly what information are […]
Company: Jackrabbit Outdoor Markets: Arkansas Address: Arkansas Email: info@jackrabbitoutdoor.com Phone: 501-868-2919 Jackrabbit Outdoor operates a billboard plant with 38 static faces and 1 digital billboard face in western Arkansas. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the […]
